Case Study of Philadelphia-Based Home Improvement Company Success

Overview

A Philadelphia-based home improvement company, specializing in custom patios, siding, and roofing, partnered with Built-Right Digital to expand its online visibility. Operating in a competitive market, they aimed to boost traffic, rank higher on search engines, and increase lead generation through targeted SEO efforts.

Challenges

In Philadelphia’s saturated home improvement market, the company faced challenges in ranking for critical keywords like “patio doors West Chester PA” and “siding installations Exton PA.” Standing out among established competitors required a focused approach to improve search visibility and capture local leads.

Goals

• Expand Online Visibility: Get high rankings for critical keywords such as “patio doors West Chester PA” and “siding installations Exton PA.”
• Drive Targeted Traffic: Generate high-quality website traffic through both organic and paid channels.
• Increase Leads: Boost calls and form submissions from interested prospects.

Strategy

Built-Right Digital implemented a dual approach, combining SEO and PPC, to drive significant results. The key tactics included:

1. Keyword Optimization: Prioritized high-intent keywords like “patio doors West Chester PA” and “custom windows Wayne PA,” resulting in substantial ranking improvements, with many keywords now in the top 3 or top 10 positions.
2. Content and PPC Synergy: Optimized content to answer key customer questions and utilized google ads to capture immediate visibility for high-value keywords, driving instant traffic to priority service pages.
3. Technical SEO Enhancements: Improved site navigation and on-page factors to support organic growth, while google ads ensured continuous visibility on competitive search terms, supplementing SEO efforts.

Results Achieved

Built-Right Digital’s SEO and PPC strategy delivered substantial gains across key performance areas, establishing this Home Improvement Company as a top choice in the Philadelphia market.

• Top Keyword Rankings: Now ranks in the top 3 for 12 high-intent keywords, including “patio doors Coatesville PA.” A total of 45 keywords are in the top 10, capturing high-traffic local searches.
• Traffic Growth:
  • High-traffic pages saw substantial engagement. For example, a patio door manufacturers page achieved 215 clicks this year, up from 0 clicks previously.
  • The homepage had a 25% increase in clicks this year.
  • PPC ads helped drive additional, qualified traffic, especially on keywords with high competition, increasing reach to new audiences.
• Lead Generation:
  • Year-over-year growth in calls and form submissions provided a steady stream of new leads, further amplified by targeted PPC ads.

And all those leads have drastically impacted the company’s top line!

“We are so extraordinarily happy with the service you guys over at built right have given us over the years now.

When I joined in 2021, the company grossed $950k~ in sales. We should just clear $4M this year, and our 2025 Projections are now at $4.8M.

I speak in confidence when I say we couldn’t have done it without you guys.

Thanks for all the help.”

Summary

Built-Right Digital’s SEO strategy helped this Philadelphia-based home improvement company enhance its digital presence, grow website traffic, and increase lead generation. For businesses looking to thrive in competitive markets, Built-Right Digital delivers.

Highlights

• Averaging over 140 leads/month in the last 2 years
• ~28 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate