Reliable Home Remodeling in CT, MA & NJ

Overview

A home remodeling company known for reliable and efficient services, including siding, window replacements, and one-day bathroom remodels, sought to strengthen its online presence. To drive more leads and stay competitive, they partnered with Built-Right Digital to implement a targeted SEO and PPC strategy. The goal: increase visibility, attract high-intent traffic, and grow their client base in a competitive market.

Challenges

Expansion is hard. Expanding in some of the most competitive areas of the country is even harder. Operating across New Jersey, Connecticut, and Massachusetts, the company faced challenges in ranking for critical keywords related to their core services, such as siding, window replacements, and bathroom remodels. With many established competitors in their service areas, achieving top search engine rankings was essential to attract local customers and generate consistent leads.

Goals

• Increase Visibility: Secure high rankings for valuable local keywords like “siding companies in CT” and “window replacement CT.”
• Drive Quality Traffic: Increase website visits from potential clients through both organic SEO and paid PPC ads.
• Generate Leads: Boost calls and form submissions by attracting high-intent visitors to the site.

Strategy

Built-Right Digital executed a focused approach combining SEO and PPC to achieve impactful results:

1. Keyword Optimization: Prioritized high-converting keywords like “front door replacement Connecticut,” resulting in substantial ranking improvements, with 10 keywords now in the top 3 and 94 in the top 10.
2. Content Enrichment: Enhanced the website’s core service pages and developed informative articles to address client needs. This included an optimized referral program page to engage repeat clients.
3. PPC Campaigns: Leveraged Google Ads to maintain visibility for high-intent searches, ensuring the company appeared at the top of search results for competitive terms.

Results Achieved

Through Built-Right Digital’s combined SEO and PPC strategy, the company saw substantial growth in online performance metrics:

• Keyword Success:
  • Top 3 rankings for 10 keywords, including “front door replacement Connecticut.”
  • A total of 94 keywords are in the top 10, expanding visibility to prospective clients.
• Traffic Increase:
  • High-traffic pages experienced significant growth, with the homepage receiving 1,105 clicks this year (up from 893).
  • The one-day bath remodel page also attracted more visits, with 23 clicks, up from 0 clicks last year.
• Lead Growth:
  • Increased calls and form submissions resulted from both organic and paid search improvements, providing a steady stream of new, qualified leads.

Summary

By aligning SEO and PPC efforts, Built-Right Digital helped this East Coast Home Improvement company enhance their visibility, attract consistent traffic, and grow leads in a competitive home improvement market. For businesses aiming to drive real results from digital marketing, Built-Right Digital delivers success across the board.

Highlights

• Averaging over 235 leads/month in the last 2 years
• ~47 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate