Award Winning Home Services SEO Agency
Built Right Digital is a specialized SEO agency for home services, helping contractors and home service businesses dominate Google and generate consistent, high-quality leads. Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers. Whether you need better local SEO, stronger website content, or higher authority through backlinks, we build customized SEO strategies designed for long-term success and business growth.
4.9/5
Stars Across Major Review Sites
1,000+
Clients Served
5+
Years Average Client Tenure
Years
In Business
Ranking at the top of Google isn’t just about getting more clicks—it’s about attracting high-value customers who are actively searching for your services and converting them into profitable booked jobs. Our home services marketing agency focuses on four essential SEO pillars to help you outrank competitors, dominate local search, and create a predictable stream of leads that grow your business
Dominate Local Searches & Google Maps Results to Get More Customers in Your Service Area
Your Google Business Profile (GBP) is the most important tool for local SEO success—if it’s not fully optimized, your business won’t appear in local searches or Google Maps results when customers need your services. We ensure your GBP is strategically optimized to increase your local search rankings, attract more inbound leads, and build trust with potential customers who are ready to book
Key Features:
High-Quality, Optimized Content That Helps Your Website Rank Higher, Attract More Traffic & Convert Visitors
Without high-quality, search-optimized content, your website won’t rank, and potential customers won’t convert. Our SEO agency for home services creates fully optimized service pages, blog content, and landing pages that increase organic traffic, improve user experience, and position your business as an industry authority
Key Features:
Strengthen Your Website’s Authority, Increase Search Rankings & Outrank Competitors
Backlinks are one of the most important ranking factors, but low-quality links can do more harm than good. Our SEO agency for home service businesses focuses on building high-authority, industry-relevant backlinks that increase your domain authority, improve search visibility, and help you outrank competitors
Key Features:
Optimize Website Structure, Indexing & Search Visibility for Maximum SEO Impact
A poorly structured website can push your business lower in search results and send leads to competitors. Google prioritizes websites with clean architecture, structured data, and proper indexing. Without strong technical SEO, even the best content and backlinks won’t secure long-term rankings. Our home services SEO agency ensures your site is optimized for search engines and built to generate leads. We focus on structured data, indexing improvements, and search-friendly architecture to keep your business at the top of search results
Key Features:
Dominate Local Searches & Google Maps Results to Get More Customers in Your Service Area
Your Google Business Profile (GBP) is the most important tool for local SEO success—if it’s not fully optimized, your business won’t appear in local searches or Google Maps results when customers need your services. We ensure your GBP is strategically optimized to increase your local search rankings, attract more inbound leads, and build trust with potential customers who are ready to book
Key Features:
High-Quality, Optimized Content That Helps Your Website Rank Higher, Attract More Traffic & Convert Visitors
Without high-quality, search-optimized content, your website won’t rank, and potential customers won’t convert. Our SEO agency for home services creates fully optimized service pages, blog content, and landing pages that increase organic traffic, improve user experience, and position your business as an industry authority
Key Features:
Strengthen Your Website’s Authority, Increase Search Rankings & Outrank Competitors
Backlinks are one of the most important ranking factors, but low-quality links can do more harm than good. Our SEO agency for home service businesses focuses on building high-authority, industry-relevant backlinks that increase your domain authority, improve search visibility, and help you outrank competitors
Key Features:
Optimize Website Structure, Indexing & Search Visibility for Maximum SEO Impact
A poorly structured website can push your business lower in search results and send leads to competitors. Google prioritizes websites with clean architecture, structured data, and proper indexing. Without strong technical SEO, even the best content and backlinks won’t secure long-term rankings. Our home services SEO agency ensures your site is optimized for search engines and built to generate leads. We focus on structured data, indexing improvements, and search-friendly architecture to keep your business at the top of search results
Key Features:
As dedicated SEO experts for home service companies, we’ve developed a cost-effective, proven approach that consistently delivers results for service businesses like yours. Our affordable yet comprehensive local SEO strategies combine technical expertise, deep understanding of the home services industry, and conversion optimization to help you dominate local search results and attract more high-value customers at a competitive price point. While other agencies charge premium rates for generic solutions or DIY tools promise cheap quick fixes, we focus on delivering sustainable, long-term growth through four key pillars: home service industry-specific optimization, full-service execution, ROI-focused strategies, and complete transparency. Apart from SEO, we also focus on Google Ads For Home Services.
Our specialized home service industry expertise sets us apart from overpriced general marketing agencies. We understand the unique challenges of home service businesses, from seasonal demand fluctuations to service-area targeting. By focusing exclusively on cost-effective SEO for home service providers, we've refined strategies that consistently drive qualified leads and booked jobs across competitive local markets, delivering the results that matter for your business growth without breaking your budget.
Stop overpaying for multiple vendors or wasting time with DIY SEO. Our full-service approach covers every aspect of your home service company's digital presence at an affordable monthly rate, from technical website optimization and targeted content creation to local citation building and Google Business Profile optimization. We handle the complexity of SEO implementation while you focus on what you do best – serving your customers and growing your business.
As your dedicated home service SEO partner, we go beyond basic keyword rankings to focus on metrics that directly impact your bottom line. Our data-driven approach continuously optimizes for lead quality, conversion rates, and cost per acquisition, ensuring you get maximum value from your SEO investment. We track everything from click-through rates to phone call conversions, delivering outstanding returns at competitive rates. Apart from SEO, we also offer Meta Ads services for home services.
Experience complete visibility into your SEO performance with our comprehensive yet easy-to-understand reporting. We provide detailed monthly insights into rankings, traffic growth, lead generation, and ROI metrics, demonstrating the value and cost-effectiveness of our services. Our transparent approach includes regular strategy reviews and clear communication, ensuring you're always informed about how your home service company's SEO campaign is progressing and the tangible results we're delivering.
Our proven strategies combine local search dominance with expert conversion optimization, creating a steady flow of high-value customers while maximizing your marketing ROI. Many SEO agencies promise rankings but deliver empty metrics that don’t impact your bottom line. As trusted local SEO experts for home service companies, we take a different approach – focusing on qualified leads, cost-effective customer acquisition, and sustainable business growth. Whether you’re looking to expand into new service areas or strengthen your existing local market presence, our affordable SEO solutions deliver the measurable results your business needs.
We put your home service business at the top of local search results and Google Maps, precisely where your ideal customers are looking. Our specialized local SEO expertise helps us understand the unique needs of service area businesses, optimizing your digital presence to attract homeowners actively seeking your specific services. By focusing on targeted local visibility, we ensure your business captures high-intent searches that translate into booked jobs and revenue growth.
We target high-intent keywords that attract customers ready to book your services, eliminating wasted spend on unqualified traffic. Our expert approach continuously refines your SEO strategy based on real performance data, focusing on the metrics that matter: qualified leads, booking rates, and customer lifetime value. We ensure every visitor has maximum potential to become a paying customer, optimizing your entire conversion funnel for success.
Our cost-effective SEO strategies generate consistent leads at a fraction of the cost of PPC campaigns. As affordable local SEO experts for home service companies, we help you break free from expensive paid advertising dependence by building sustainable organic traffic. By focusing on long-term organic growth, we help you steadily reduce customer acquisition costs while increasing local market share, creating a more profitable and predictable business model.
We help you establish a dominant online presence that continuously attracts high-value customers and outperforms competitors. Unlike temporary tactics or overpriced solutions that deliver short-lived results, our expert home service SEO strategies build lasting local authority. Our proven approach combines technical expertise with industry-specific optimization, creating a foundation for sustainable growth that generates returns long after your initial investment.
Free SEO Audit
Get a Free SEO Audit!
Our proven process combines technical expertise, local optimization, and industry-specific strategies to consistently deliver top search rankings and qualified leads for home service companies. While other SEO providers rely on generic approaches, our expert team executes a comprehensive four-phase methodology: initial analysis and proposal development, partnership formalization and setup, campaign launch and optimization, and continuous performance enhancement. Each phase is specifically designed to enhance your local visibility, attract high-value customers, and create sustainable growth for your service business.
01
Our local SEO experts begin by conducting a comprehensive analysis of your current digital presence, market position, and competitive landscape. We evaluate your website performance, Google Business Profile optimization, and local ranking factors to develop a detailed, customized proposal with clear deliverables, timelines, and ROI projections. This thorough assessment ensures your proposed SEO strategy perfectly aligns with your home service company's growth objectives and budget requirements. We also offer web design for home services websites as a part of our SEO implementation.
02
After your approval of our custom proposal, we begin building the foundation for long-term success. Our expert team seamlessly handles all onboarding steps, from collecting access credentials to establishing tracking systems and comprehensive reporting dashboards. We work closely with you to understand your specific requirements, service areas, and business priorities, ensuring everything is properly configured for your optimized SEO campaign.
03
We put your comprehensive SEO strategy into action through coordinated technical optimization, content development, local authority building, and conversion enhancement. Our local SEO specialists implement advanced technical improvements, create engaging service-area focused content, build high-quality backlinks, and optimize your Google Business Profile. This unified approach rapidly strengthens your market presence and establishes a foundation for sustainable growth in local search rankings.
04
Your campaign's success drives our continuous improvement process as we track, analyze, and enhance performance to ensure sustained ranking improvements and ROI growth. Our expert team monitors key performance indicators including keyword rankings, organic traffic, lead quality, and conversion rates, making data-driven adjustments to maximize results. Through ongoing optimization and strategic refinement, we help your home service business maintain its competitive edge and capture an increasing share of your local market.
Understanding SEO can feel complex and overwhelming—especially when you’ve tried other marketing strategies that didn’t work. Below, we answer the most common questions contractors and home service businesses have about SEO, helping you make an informed decision about working with a specialized home services SEO agency
SEO is a long-term investment. Most businesses see early ranking improvements within 3-6 months, with consistent lead growth over time. Unlike paid ads, SEO builds long-lasting visibility that continues to deliver results without constant ad spend
Most SEO agencies use generic strategies that aren’t built for contractors. We specialize in SEO for home service businesses, meaning our approach is tailored to the unique search behaviors of customers looking for contractors. We focus on real lead generation, not just vanity rankings
Many contractors have wasted money on marketing agencies that overpromised and underdelivered. At Built-Right Digital, we use proven SEO strategies, real industry data, and competitor insights to ensure your website ranks for the right searches that convert into paying customers
Local SEO helps contractors rank in Google Maps and location-based searches, while traditional SEO improves rankings for organic search results across a broader service area. Our SEO strategies combine both approaches to help contractors dominate their target markets
Absolutely! We provide transparent, real-time reports tracking your rankings, website traffic, lead volume, and overall SEO performance so you can see exactly how your investment is paying off
How We Help
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Tel: (630) 923-8882
Fax: 630-216-7980
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