Expert Roofing & Siding in Kentucky Homes

Overview

A Kentucky-based roofing and siding company known for quality exterior home services sought to expand their online reach. They partnered with Built-Right Digital to enhance search visibility, grow traffic, and capture more qualified leads with a tailored SEO and PPC strategy.

Challenges

Operating in a competitive Kentucky market, the company faced difficulty securing rankings for high-value terms like “siding Lexington KY” and “roof restoration companies.” They needed a digital strategy to elevate their rankings, capture more traffic, and build a pipeline of high-intent leads.

Goals

• Boost Visibility: Achieve high rankings for important keywords, including “siding Lexington KY” and “Annville roofer.”
• Increase Traffic: Drive more qualified visitors to the site through organic and paid search.
• Generate Leads: Enhance the volume of calls and form submissions from potential clients.

Strategy

Built-Right Digital executed a tailored SEO and PPC plan to position them as a leader in Kentucky’s roofing and siding market:

1. Strategic Keyword Focus: Concentrated on high-value keywords like “Lexington siding contractor” and “vinyl siding Lexington KY,” achieving substantial ranking improvements.
2. Content Development: Enhanced service pages with informative, optimized content tailored to client needs and frequently searched topics, driving engagement.
3. PPC Advertising: Launched Google Ads campaigns to maintain a presence in competitive search results, ensuring immediate visibility for top service terms.

Results Achieved

The SEO and PPC efforts by Built-Right Digital led to strong improvements in visibility, traffic, and lead generation.

• Keyword Rankings:
  • 23 keywords reached the top 3, including “Annville roofer” and “Lexington siding contractor.”
  • 94 keywords are now within the top 10, capturing local searches effectively.
• Traffic Increase:
  • The vinyl siding page saw 98 clicks, positioning this company as a trusted source for siding services in Lexington.
  • The homepage grew to 287 clicks, enhancing their digital footprint and brand awareness.
• Lead Generation:
  • Year-over-year increases in calls and form submissions drove sustained growth in leads, with PPC adding an immediate boost in high-intent inquiries.

Summary

Built-Right Digital’s comprehensive strategy strengthened this Kentucky-based roofing and siding company’s online presence, increased traffic, and generated a reliable flow of leads. For businesses seeking digital marketing that yields measurable growth, Built-Right Digital is the partner of choice.

Highlights

• Averaging over 102 leads/month in the last 2 years
• ~20 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate