CASE STUDY
Expert Roofing & Siding in Kentucky Homes
Overview
A Kentucky-based roofing and siding company known for quality exterior home services sought to expand their online reach. They partnered with Built-Right Digital to enhance search visibility, grow traffic, and capture more qualified leads with a tailored SEO and PPC strategy.
Challenges
Operating in a competitive Kentucky market, the company faced difficulty securing rankings for high-value terms like “siding Lexington KY” and “roof restoration companies.” They needed a digital strategy to elevate their rankings, capture more traffic, and build a pipeline of high-intent leads.
Goals
- Boost Visibility: Achieve high rankings for important keywords, including “siding Lexington KY” and “Annville roofer.”
- Increase Traffic: Drive more qualified visitors to the site through organic and paid search.
- Generate Leads: Enhance the volume of calls and form submissions from potential clients.
Strategy
Built-Right Digital executed a tailored SEO and PPC plan to position them as a leader in Kentucky’s roofing and siding market:
- Strategic Keyword Focus: Concentrated on high-value keywords like “Lexington siding contractor” and “vinyl siding Lexington KY,” achieving substantial ranking improvements.
- Content Development: Enhanced service pages with informative, optimized content tailored to client needs and frequently searched topics, driving engagement.
- PPC Advertising: Launched Google Ads campaigns to maintain a presence in competitive search results, ensuring immediate visibility for top service terms.
Results Achieved
The SEO and PPC efforts by Built-Right Digital led to strong improvements in visibility, traffic, and lead generation.
- Keyword Rankings:
- 23 keywords reached the top 3, including “Annville roofer” and “Lexington siding contractor.”
- 94 keywords are now within the top 10, capturing local searches effectively.
- Traffic Increase:
- The vinyl siding page saw 98 clicks, positioning this company as a trusted source for siding services in Lexington.
- The homepage grew to 287 clicks, enhancing their digital footprint and brand awareness.
- Lead Generation:
- Year-over-year increases in calls and form submissions drove sustained growth in leads, with PPC adding an immediate boost in high-intent inquiries.
Summary
Built-Right Digital’s comprehensive strategy strengthened this Kentucky-based roofing and siding company’s online presence, increased traffic, and generated a reliable flow of leads. For businesses seeking digital marketing that yields measurable growth, Built-Right Digital is the partner of choice.
Highlights
- Averaging over 102 leads/month in the last 2 years
- ~20 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate
