CASE STUDY
Indiana Bathroom Remodeling: Expert Design & Install
Overview
An Indiana-based bathroom remodeling company, specializing in walk-in showers, tub-to-shower conversions, and affordable bathroom renovations, partnered with Built-Right Digital to grow its online presence. The company aimed to enhance visibility, drive local traffic, and generate a steady flow of leads through SEO and PPC efforts.
Challenges
With a highly competitive market for bathroom remodeling services in Indiana, the company needed to improve their search rankings for essential keywords like “walk-in shower installation near me” and “bathroom renovations Hobart.” Strong online visibility was crucial to capture high-intent traffic and drive leads.
Goals
- Boost Visibility: Rank higher for local, high-intent keywords like “walk-in shower installation near me” and “bathroom renovations Hobart.”
- Increase Traffic: Drive more prospective clients to the website through organic and paid search.
- Generate Leads: Convert site visitors into qualified leads by increasing calls and form submissions.
Strategy
Built-Right Digital designed a strategic plan that combined SEO and PPC to elevate the company’s digital presence:
- Keyword Targeting: Focused on high-converting keywords, such as “bathroom on finance” and “bathroom renovations Hobart,” leading to significant ranking gains.
- Content Optimization: Enhanced service pages to address common client needs and optimize for high-demand keywords.
- PPC Campaigns: Launched Google Ads targeting competitive search terms, ensuring top visibility and generating immediate lead flow.
Results Achieved
Built-Right Digital’s combined approach drove measurable improvements across rankings, traffic, and lead generation.
- Keyword Performance:
- Achieved top 3 rankings for 4 core keywords, including “bathroom on finance”
- 8 keywords now rank in the top 10, effectively capturing local search interest.
- Traffic Growth:
- The homepage saw strong growth, achieving 372 clicks this year, up from 343.
- The Hobart bathroom renovations page reached 25 clicks, showing a targeted increase from local searches.
- Lead Generation:
- Year-over-year increases in calls and form submissions demonstrated a consistent rise in qualified leads, thanks to improved SEO visibility and PPC exposure.
Summary
With Built-Right Digital’s SEO and PPC strategy, this Indiana-based bathroom remodeling company saw enhanced online visibility, increased traffic, and stronger lead generation. For home service companies looking to expand digitally, Built-Right Digital’s targeted approach offers proven results.
Highlights
- Averaging over 85 leads/month in the last 2 years
- ~17 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate
