Case Study: SEO & PPC Success for Wisconsin Remodeling Company

Overview

A Wisconsin-based remodeling company specializing in bathroom, kitchen, and basement renovations partnered with Built-Right Digital to strengthen its online visibility and generate a more consistent flow of qualified leads. Although the company had an established reputation for quality craftsmanship, it struggled to compete against larger remodeling businesses that dominated local search results.

Our objective was to develop a comprehensive SEO and Google Ads strategy that increased search visibility, attracted high-intent homeowners, and generated measurable growth in calls, form submissions, and booked remodeling projects.

Challenges

With a highly competitive remodeling market in Wisconsin, the company needed to stand out in search engine results for valuable keywords like “Milwaukee bathroom remodeling” and “kitchen designers Milwaukee.” They sought to increase visibility for their most essential services to stay ahead in a market with fierce local competition.

Goals

• Elevate Visibility: Achieve top rankings for high-value keywords like “Milwaukee bathroom remodeling” and “kitchen designers Milwaukee.”
• Increase Traffic: Attract more organic and paid traffic to the site from local, high-intent searchers.
• Boost Leads: Enhance lead volume by driving calls and form submissions from potential clients.

Strategy

Built-Right Digital developed a results-oriented SEO and PPC approach to support the company’s growth goals:

1. Keyword Optimization: Focused on competitive, high-intent keywords like “bathroom remodeling Milwaukee” and “kitchen remodel Milwaukee,” leading to significant ranking improvements.
2. Content and UX Enhancements: Optimized service pages with relevant, informative content and ensured the site’s user experience supported smooth navigation and conversion.
3. PPC Campaigns: Launched Google Ads to maintain a presence for priority keywords and reach high-intent prospects.

Results Achieved

The combined SEO and PPC efforts brought substantial gains in visibility, traffic, and lead generation.

• Keyword Performance:

  • Top 3 rankings achieved for 31 competitive keywords, including “Milwaukee kitchen remodel” and “top-rated bathroom remodel Oak Creek.”
  • 107 keywords now rank in the top 10, drawing in traffic from relevant searches.

• Traffic Growth:

  • The small bathroom remodel page saw an increase to 193 clicks (up from 145), demonstrating a strong interest in bathroom remodeling services.
  • The homepage achieved 394 clicks, boosting overall site traffic and brand awareness.

• Lead Generation:

  • Increased calls and form submissions from both organic and PPC traffic provided a steady stream of qualified leads, helping the company sustain its growth.

Summary

With Built-Right Digital’s targeted strategy, the company enhanced its online presence, attracted more traffic, and increased lead flow. For remodeling companies looking for impactful digital marketing solutions, Built-Right Digital delivers results that matter.

Performance Highlights

• Averaging over 113 leads/month in the last 2 years
• ~22 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate
• 31 Top 3 Google Rankings
• 107 Top 10 Keyword Rankings
• 394 Homepage Clicks
• 193 Clicks on Small Bathroom Remodel Page