Reliable Miami HVAC & Electric: Serving You with Pride

Overview

A trusted provider of HVAC and Electrical services to residential, commercial, and security electrical installations in Miami, sought to expand their online reach through a targeted SEO strategy. Without relying on paid ads, they partnered with Built-Right Digital to increase their organic search visibility, drive local traffic, and boost qualified lead generation.

Challenges

In Miami’s competitive electrical services market, ranking highly for keywords like “electrician Miami” and “security camera installation Miami” was critical. To succeed in capturing high-intent local searches, the company needed a strong organic presence to generate consistent leads.

Goals

• Increase Organic Visibility: Achieve high rankings for valuable keywords, such as “electrician Miami” and “Miami electrical contractors.”
• Drive Targeted Traffic: Attract more local clients through increased organic search traffic.
• Generate Leads: Convert improved organic traffic into calls and form submissions.

Strategy

Built-Right Digital employed a dedicated SEO approach to grow the company’s digital visibility:

1. Keyword Optimization: Focused on competitive, high-value keywords like “electrician Miami” and “security camera installation Miami,” achieving substantial ranking improvements.
2. Content and On-Page Optimization: Enhanced service pages with tailored, relevant content, capturing a higher share of organic traffic.
3. Technical SEO Improvements: Improved site structure, internal linking, and on-page elements to support search engine performance and user experience.

Results Achieved

Built-Right Digital’s SEO efforts led to meaningful growth in visibility, traffic, and lead generation.

• Keyword Performance:
  • Achieved top 3 positions for 7 essential keywords, including “electrician Miami” and “security camera installation Miami.”
  • 57 keywords reached the top 10, resulting in a 32% increase in ranking positions year-over-year, capturing more targeted local searches.
• Traffic Growth:
  • Organic traffic to the homepage increased by 15% compared to the previous year, boosting brand visibility.
  • The security camera services page saw a 28% growth in traffic, reflecting rising interest from local searchers.
• Lead Generation:
  • Calls and form submissions increased by 22% year-over-year, providing a steady flow of high-quality leads through organic search visibility.

Summary

With Built-Right Digital’s focused SEO strategy, this Miami based Electrician and HVAC services company successfully grew its online presence, increasing organic traffic and generating leads. For service providers seeking results without paid ads, Built-Right Digital’s organic approach is a proven solution.

Highlights

• Averaging over 250 leads/month in the last 2 years
• ~50 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate