Houston’s Best Roofers: Quality, Service, & Value

Overview

A Houston-based roofing company providing roof repairs, replacements, and installations partnered with Built-Right Digital to grow their organic presence online. The goal was to improve search visibility, attract more traffic, and generate leads without spending anything on ads.

Challenges

In a bustling roofing market like Houston, this company needed to secure prominent search positions for valuable keywords such as “roofer Houston” and “roof replacement financing.” Achieving high visibility in organic search was essential to attract new clients and sustain business growth without relying on paid ads.

Goals

• Increase Organic Visibility: Attain top rankings for high-intent keywords like “roofer Houston” and “roof replacement financing.”
• Drive Local Traffic: Grow the website’s organic traffic from targeted searchers.
• Enhance Lead Generation: Convert increased organic traffic into calls and form submissions from prospective clients.

Strategy

Built-Right Digital developed a comprehensive SEO plan to improve this roofing company’s organic visibility and attract high-intent local traffic:

1. Keyword Targeting: Focused on valuable keywords, including “roofer in Cypress” and “roof replacement financing,” to enhance rankings and capture relevant search traffic.
2. Content Optimization: Improved service pages with relevant content tailored to customer needs, positioning them as a trusted source for roofing services in Houston.
3. On-Page and Technical SEO: Enhanced site navigation, internal linking, and on-page elements to support search engine rankings and improve user experience.

Results Achieved

Built-Right Digital’s focused SEO strategy delivered significant gains in organic performance, visibility, and lead generation.

• Keyword Performance:
  • Achieved top 3 positions for 37 high-intent keywords, including “roofer in Cypress” and “Northwest Houston roof repair.”
  • A total of 210 keywords now rank in the top 10, drawing in substantial local search traffic.
• Traffic Growth:
  • The homepage reached 613 clicks this year, almost doubling from last year’s 304 clicks, increasing brand visibility in Houston.
  • The financing offers page saw an 444% increase showing growing interest from clients exploring financing options​.
• Lead Generation:
  • SEO improvements led to a steady increase in organic leads, with more calls and form submissions generated from high-intent local searches.

Summary

Through Built-Right Digital’s dedicated SEO strategy, this Houston-based roofing company achieved enhanced visibility, traffic, and lead flow—all through organic growth. For roofing companies focused on expanding via SEO, Built-Right Digital provides a proven pathway to success.

Highlights

• Averaging over 160 leads/month in the last 2 years
• ~32 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate