CASE STUDY
Overview
An Ohio-based bathroom remodeling company specializing in shower installations and one-day bath transformations partnered with Built-Right Digital to strengthen their online visibility. The company aimed to attract more local traffic and grow leads in a highly competitive market through an SEO and PPC strategy. We helped them do just that.
Challenges
With Ohio’s competitive bathroom remodeling industry, the company needed to improve rankings for high-intent keywords like “bathroom remodeling Cleveland” and “bathroom remodel Youngstown Ohio.” Achieving top visibility in search results was essential to generate consistent leads.
Goals
- Increase Visibility: Secure top positions for valuable keywords, including “bathroom remodel Cleveland” and “shower remodeling companies.”
- Drive Local Traffic: Boost site traffic through SEO and PPC to attract prospective clients in Ohio.
- Generate Leads: Increase calls and form submissions from high-intent visitors.
Strategy
Built-Right Digital crafted a targeted strategy that combined SEO and PPC to improve the company’s digital footprint:
- Keyword Targeting: Prioritized essential keywords like “bathroom remodel Cleveland” and “bathroom remodeling contractor Cambridge,” resulting in strong ranking improvements.
- Content Expansion: Optimized core pages and added relevant content to address common client questions and attract organic search traffic.
- PPC Advertising: Ran Google Ads campaigns focused on high-value terms to capture immediate visibility and generate qualified leads.
Results Achieved
Built-Right Digital’s focused approach delivered notable results in rankings, traffic, and lead generation for the Ohio-Based Bathroom Remodeler.
- Keyword Rankings:
- Achieved top 3 rankings for 10 high-intent keywords, including “bathroom remodel Youngstown Ohio” and “bathroom remodeling contractor Cambridge.”
- 41 keywords now rank in the top 10, expanding reach to local searchers.
- Traffic Growth:
- The Cleveland bathroom remodelers page achieved 94 clicks (up over 300%), while the Pittsburgh shower remodeling page saw 83 clicks.
- The one-day bath page also grew, receiving a 442% increase in clicks.
- Lead Generation:
- Enhanced visibility and high-quality traffic from both SEO and PPC efforts led to a consistent increase in calls and form submissions.
Summary
Built-Right Digital’s dual-channel SEO and PPC approach helped this Ohio-based bathroom remodeling company increase visibility, attract more traffic, and generate steady lead flow. For home services businesses looking to grow their digital presence, Built-Right Digital delivers results.
Highlights
- Averaging over 75 leads/month in the last 2 years
- ~15 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate
