CASE STUDY
Austin Bathroom Remodeling: Expert Design & Install
Overview
An Austin-based bathroom remodeling company specializing in one-day bath transformations partnered with Built-Right Digital to enhance their online visibility and get more leads. By focusing on efficient and high-quality remodeling solutions, the company aimed to attract more local clients and grow its business in a competitive market through targeted SEO efforts.
Challenges
In the highly competitive bathroom remodeling industry in Austin, achieving high rankings for essential keywords like “bathroom remodeling Austin” and “one day bathroom remodel” was crucial. Without strong search engine visibility, the company struggled to connect with local customers seeking their services.
Goals
- Increase Online Visibility: Achieve top rankings for high-intent keywords such as “bathroom remodeling Austin,” “one day bathroom remodel,” and “bath conversions.”
- Drive Qualified Traffic: Boost organic traffic to the website by creating optimized, high-value content aligned with what potential customers are actively searching for.
- Boost Leads: Increase calls and form submissions from interested prospects.
Strategy
Built-Right Digital implemented a straightforward SEO approach focused on three key areas:
- Keyword Optimization: Prioritized high-value keywords like “bathroom remodeling Austin,” “one day bathroom remodel,” and “commercial bathroom renovations” to target local, high-intent searches. As a result, these keywords saw significant improvements, with many now ranking in the top 3 or top 10.
- Content Enhancement: Optimized core pages with the customers needs in mind and developed new, relevant content to boost relevance and engagement. Informative articles, such as tips for humidity reduction in bathrooms, were added to enhance user experience and increase relevance, boosting traffic to their blog and special offers pages.
- Technical SEO Improvements: Streamlined site navigation, internal linking, and on-page elements to enhance the user experience and boost rankings.
Results Achieved
Built-Right Digital’s strategy delivered significant gains across key performance metrics, positioning this remodeler as a top choice for bathroom remodeling in Texas.
Top Keyword Rankings: If you’re searching for a bathroom related keyword in Austin, they’re on the first page. Full stop.
- Now ranking in the top 3 for 24 valuable keywords, including “Austin bathroom remodel” and “commercial bathroom renovations.” (Which are in the 1 and 2 positions)
- 91 keywords now rank in the top 10, capturing high-traffic search queries.
Traffic Growth: High-traffic pages saw a substantial increase in visitors.
- The homepage had a 30% increase in clicks just this year alone.
- Regional pages in Austin and San Antonio, as well as popular blog posts showed impressive gains. For example, a blog post on reducing humidity in bathrooms generated over 50 potential customers.
Lead Generation: Year-over-year growth in both calls and form submissions provided a consistent stream of new leads, driven by increased visibility on high-intent searches.
Summary
Customers want leads. And that’s what we do. Through a focused, data-driven approach, Built-Right Digital enabled this bathroom remodeler to strengthen its online presence, grow traffic, and increase lead generation. For businesses that want real results from digital marketing, Built-Right Digital delivers.
Detailed Metrics
- Google Search Console Insights: Year-over-year data highlighted impressive growth in top queries:
- “Bathroom remodel Austin” saw a 56% increase in clicks
- “One day bathroom remodel” saw a 14% increase in clicks
- “Bathroom remodeling Austin” rose sharply, with a 1000% increase in clicks
Highlights
- Averaging over 100 leads/month in the last 2 years
- ~20 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate*
