Top-Rated Roofing in Indiana Now

Overview

An Indianapolis-based exterior home services company specializing in gutter installation, repairs, and roofing collaborated with Built-Right Digital to improve their organic search rankings. The aim: increase web traffic and drive a steady stream of qualified leads.

Challenges

In a competitive market like Indianapolis, standing out in search results for critical keywords like “gutter installation Indianapolis” and “roof repair Indianapolis” was essential. With established local competition, they needed a strong digital strategy to increase visibility and capture more high-intent leads.

Goals

• Boost Search Rankings: Achieve high rankings for valuable keywords such as “gutter installation Indianapolis” and “roof repair Indianapolis.”
• Increase Website Traffic: Draw targeted local visitors through optimized content and PPC ads.
• Generate Leads: Convert website visitors into calls and form submissions from potential clients.

Strategy

Built-Right Digital implemented a dual approach combining SEO and PPC to achieve measurable results:

1. Keyword Optimization: Focused on high-value terms such as “siding contractor Greenwood IN,” leading to improvements across targeted keywords.
2. Content and UX Enhancements: Optimized service pages with informative content and enhanced user navigation to increase engagement and conversions.
3. PPC Campaigns: Deployed Google Ads to capture visibility for competitive search terms, ensuring immediate exposure to potential clients searching for the company’s services.

Results Achieved

Through Built-Right Digital’s efforts, they saw significant improvements in online performance, driving visibility, traffic, and lead generation.

• Keyword Rankings:
  • Achieved top 3 positions for 51 keywords, including “Avon roof repair.”
  • A total of 172 keywords now rank within the top 10, capturing high-traffic searches in the Indianapolis area​.
• Traffic Growth:
  • The gutter installation page saw 120 clicks this year (compared to 0 previously), showing a strong demand for local gutter services​.
  • The homepage also had great success, reaching 404 clicks, enhancing the company’s brand visibility.
• Lead Generation:
  • Year-over-year increases in both calls and form submissions provided a consistent stream of new leads, driven by SEO and PPC visibility improvements.
  • They got over 290 first time callers from google ads campaigns (390 overall)

Summary

Built-Right Digital’s strategic SEO and PPC campaign strengthened this Indianapolis-based exterior home services company’s digital presence, growing traffic and lead flow. For home service providers aiming to achieve real growth, Built-Right Digital delivers targeted, results-oriented solutions.

Highlights

• Averaging over 235 leads/month in the last 2 years
• ~47 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate