CASE STUDY
Top-Rated Roofing in Indiana Now
Overview
An Indianapolis-based exterior home services company specializing in gutter installation, repairs, and roofing collaborated with Built-Right Digital to improve their organic search rankings. The aim: increase web traffic and drive a steady stream of qualified leads.
Challenges
In a competitive market like Indianapolis, standing out in search results for critical keywords like “gutter installation Indianapolis” and “roof repair Indianapolis” was essential. With established local competition, they needed a strong digital strategy to increase visibility and capture more high-intent leads.
Goals
- Boost Search Rankings: Achieve high rankings for valuable keywords such as “gutter installation Indianapolis” and “roof repair Indianapolis.”
- Increase Website Traffic: Draw targeted local visitors through optimized content and PPC ads.
- Generate Leads: Convert website visitors into calls and form submissions from potential clients.
Strategy
Built-Right Digital implemented a dual approach combining SEO and PPC to achieve measurable results:
- Keyword Optimization: Focused on high-value terms such as “siding contractor Greenwood IN,” leading to improvements across targeted keywords. Companies offering gutter solutions can also benefit from gutter marketing services to enhance visibility and attract high-intent local clients.
- Content and UX Enhancements: Optimized service pages with informative content and enhanced user navigation to increase engagement and conversions.
- PPC Campaigns: Deployed Google Ads to capture visibility for competitive search terms, ensuring immediate exposure to potential clients searching for the company’s services.
Results Achieved
Through Built-Right Digital’s efforts, they saw significant improvements in online performance, driving visibility, traffic, and lead generation.
- Keyword Rankings:
- Achieved top 3 positions for 51 keywords, including “Avon roof repair.”
- A total of 172 keywords now rank within the top 10, capturing high-traffic searches in the Indianapolis area.
- Traffic Growth:
- The gutter installation page saw 120 clicks this year (compared to 0 previously), showing a strong demand for local gutter services.
- The homepage also had great success, reaching 404 clicks, enhancing the company’s brand visibility.
- Lead Generation:
- Year-over-year increases in both calls and form submissions provided a consistent stream of new leads, driven by SEO and PPC visibility improvements.
- They got over 290 first time callers from google ads campaigns (390 overall)
Summary
Built-Right Digital’s strategic SEO and PPC campaign strengthened this Indianapolis-based exterior home services company’s digital presence, growing traffic and lead flow. For home service providers aiming to achieve real growth, Built-Right Digital delivers targeted, results-oriented solutions.
Highlights
- Averaging over 235 leads/month in the last 2 years
- ~47 sales/month *Assuming industry benchmarks of a 50% appointment set rate and 40% close rate
