Stand Alone Services

Built-Right Digital delivers professional standalone digital services designed specifically for contractors and home service businesses. No hidden fees, no performance-based pricing — just straightforward monthly plans built to help your business get found online and generate more leads.

Professional Basic

Best for growing contractors establishing a local baseline

$5,750

A high-performance web presence built on our proven, battle-tested layouts to get your company online fast.

Optimized Standard

Best for companies looking to dominate local competitors

$9,590

A premium custom layout fully tuned to capture high-intent property owners and scale booking records instantly.

Elite Custom

Best for multi-location brands & large scale enterprises

$14,390

A top-tier digital asset featuring high-end custom integrations built for maximum territorial market supremacy.

Professional Basic

Best for growing contractors establishing a local baseline

$599 /mo

A high-performance web presence built on our proven, battle-tested layouts to get your company online fast.

Optimized Standard

Best for companies looking to dominate local competitors

$999 /mo

A premium custom layout fully tuned to capture high-intent property owners and scale booking records instantly.

Elite Custom

Best for multi-location brands & large scale enterprises

$1,499 /mo

A top-tier digital asset featuring high-end custom integrations built for maximum territorial market supremacy.

SEO

Best for consistent local keyword visibility

$999 /mo

Dominate structural local search queries with specialized optimization tactics deployed for field service niches.

SEO (Plus)

Best for highly competitive geographic sectors

$3,499 /mo

Accelerate indexing positions and skyrocket search footprint authority across multiple counties and cities completely.

AEO/AIO

Best for future-proofing alongside next-gen search tech

$2,999 /mo

Ensure your company gets extracted natively by generative artificial intelligence recommendation nodes and voice platforms.

LSA

Best for verified pay-per-lead phone booking calls

$299 /mo

Get fully licensed, verified, and positioned securely inside Google's VIP trusted Local Services Ads panels.

Google Ads

Best for securing highest-intent local buyer demand

$999 /mo

Intercept consumers immediately when their roofs fail, basements flood, or AC units breakdown mid-season.

Full Service Monthly Pricing

Built-Right Digital offers full-service marketing packages at a predictable monthly rate. We don’t take a percentage of your ad spend or leads — just straightforward pricing that helps contractors and home service businesses grow with confidence.

Essentials

For New Businesses

$1,499 /mo

Launch

For up to $1M Revenue Businesses

$2,499 /mo

Scale

For up to $5M Revenue Businesses

$4,999 /mo

Pro

For $5M+ Revenue Businesses

for Details

Essentials

$1,499 /mo

Launch

$2,499 /mo

Scale

$4,999 /mo

Pro

FAQs About Our Pricing Plans

Choosing the right marketing plan depends on your business goals, service area, and current marketing needs. Below are answers to the questions contractors ask most often about our digital marketing pricing, what’s included in each plan, and how our services compare. Where helpful, we’ve included additional resources that explain the costs of SEO, Google Ads, lead generation, and other digital marketing services for home service businesses.

What's the difference between the Essentials and Scale plans?

Essentials is a good fit for new businesses that need a strong marketing foundation with listing management, on-page SEO, technical SEO, website management, and monthly reporting. Scale is designed for growing contractors that need more SEO support, paid ads management, additional content, and regular strategy reviews. As your business grows, each plan includes more resources to support your marketing goals and help generate qualified leads.

Why does pricing range from $1,499 per month to custom pricing?

Every business has different goals, service areas, and levels of competition. Essentials includes the core services needed to build a steady flow of local marketing activity. Launch and Scale add more SEO, content, paid advertising management, and ongoing strategy. Pro is customized for larger businesses that need support across multiple locations, media buying, and a dedicated marketing team.

Do you require long-term contracts?

No. Our Full Service marketing plans operate on a month-to-month basis. You retain ownership of your website, domain, hosting, and marketing assets while we manage your campaigns and help your business attract more qualified local customers.

Does my plan price include ad spend?

No. Your monthly management fee covers campaign management, optimization, reporting, and ongoing support. Your advertising budget is paid directly to Google, Meta, or other advertising platforms and remains under your control. If you’re planning your advertising budget, see our Google Ads cost for home services guide. Roofing contractors can also review our roofing Google Ads cost guide, while landscapers can compare typical budgets in our landscaping Google Ads cost guide.

How much of my plan goes toward SEO?

SEO is included in every Full Service plan through technical improvements, on-page optimization, website management, and local search optimization. Higher-tier plans include additional content, off-page SEO, and more technical SEO work. If you’re comparing standalone SEO pricing, read our SEO cost for small businesses guide. We also provide industry-specific pricing in our roofing SEO cost and HVAC SEO cost guides.

How is lead generation priced differently from SEO or paid advertising?

Lead generation combines SEO, paid advertising, website improvements, and conversion optimization into one strategy focused on generating qualified leads. Pricing depends on your industry, service area, competition, and business goals. If you’d like to compare pricing by trade, see our HVAC lead generation cost, Plumbing lead generation cost, and roofing lead generation cost guides.

Do you run paid social campaigns alongside Google Ads?

Yes. Scale and Pro plans can include Meta Ads alongside Google Ads, allowing you to reach potential customers across Google Search, Facebook, and Instagram. The right advertising mix depends on your services, target audience, and budget. If you’re considering Facebook and Instagram advertising, our landscaping Meta Ads cost guide explains typical budgets and what businesses can expect.

How do I know which plan is right for my business?

Essentials is ideal for businesses that are just getting started. Launch is designed for companies generating up to $1 million in annual revenue that want ongoing SEO and digital marketing support. Scale is a good fit for businesses with up to $5 million in annual revenue that need broader SEO, paid advertising management, and regular strategy reviews. Pro is customized for larger businesses that need marketing support across multiple locations and a dedicated team. If you’re unsure which plan is right for your business, we’re happy to recommend the best option based on your goals, service area, and expected lead volume.