Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
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SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
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Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
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Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
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Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
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HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
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Electricians
We turn your technical expertise into qualified leads and paying customers.
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Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
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Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
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Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
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Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
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Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
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Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
Learn More
Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
Learn More
SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
Learn More
Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
Learn More
Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
Learn More
Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
Learn More
HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
Learn More
Electricians
We turn your technical expertise into qualified leads and paying customers.
Learn More
Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
Learn More
Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
Learn More
Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
Learn More
Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
Learn More
Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
Learn More
Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
Learn More
Get Found Everywhere Homeowners Search
When a home buyer searches for an inspector on Google, Yelp, Angi, or Houzz, inconsistent business information — a wrong phone number, an outdated address, or a missing category — can cost you the call before they ever reach your website. As a specialized home services marketing agency, we manage your directory listings across every platform that matters for home inspection companies, ensuring your name, address, phone number, and service details are accurate, consistent, and optimized wherever buyers search. A clean, consistent listing presence is also the foundation your local SEO and voice search rankings are built on.
Stars Across
Major Review Sites
A look at the remodelers, roofers, and trades companies we’ve helped turn ad spend into booked jobs.
American Bathroom Remodeler
American Bathroom Remodelers has had a great experience working with Built-Right Digital. Their team has a strong understanding of the home improvement and remodeling industry, which makes a huge difference when it comes to marketing a contractor business. They bring expertise across SEO, local search, Google Ads, website development and optimization, paid advertising, and overall digital strategy. More importantly, they understand how those pieces need to work together to generate qualified leads and support actual business growth—not just website traffic or clicks. The Built-Right team have consistently been knowledgeable, responsive, and willing to work through ideas and solutions with us. We’ve especially appreciated their ability to explain the technical side of digital marketing while still looking at it from the perspective of what makes sense for our business. We would absolutely recommend Built-Right Digital to contractors and home service companies looking for a marketing partner that understands the industry and has the technical expertise to support it.
Chrissy Spear-Mulder
Built-Right Digital is a fantastic company to work with. Mitchell, Ramilya, and Christopher are all incredibly knowledgeable, helpful, and responsive. They genuinely care about finding solutions and making sure everything is handled properly. I’ve had a great experience working with their team and would highly recommend Built-Right Digital to anyone looking for a knowledgeable and dependable digital marketing partner.
Strachan Hagood
I appreciated the proactive approach Chris took during our consultation. He walked me through specific demographic and landing page optimizations that could save me significant budget. Very professional and knowledgeable.
Jennifer Birnbach
We had a good experience working with this website company. They were professional, responsive, and delivered a clean, functional site that met our needs at the time. The team was easy to communicate with and helpful throughout the process. Overall, a solid experience!
Listing management is one of the highest-leverage, lowest-friction improvements a home inspection company can make. Our full home inspection marketing strategy starts here because accurate directory data amplifies every other channel — paid ads, organic SEO, and voice search all perform better when your listing signals are consistent and complete across the web. Pairing listing management with home inspection email marketing amplifies every review and directory update with direct outreach to past clients.
Listing Audit
Before we fix anything, we run a full citation audit across every major directory where your inspection company appears or should appear. We map every NAP variation — every version of your business name, address, and phone number that exists across Google, Yelp, Bing, Apple Maps, Angi, HomeAdvisor, Houzz, and dozens of secondary directories — so we know exactly what is wrong, what is missing, and what priority order will have the fastest impact on your local search rankings.
Key Features:

Google Business Profile audit

Multi-directory NAP scan

Duplicate listing detection

Missing directory identification

Priority fix ranking by impact
Listing Cleanup Management
Duplicate listings and NAP inconsistencies confuse search engines and cost you ranking positions in the local pack. We suppress or merge duplicate entries, correct every inaccurate NAP variation, and standardize your business information across all directories using the exact format Google uses as its canonical source. A clean citation profile also strengthens the authority signals our link building services build on top of your local SEO foundation.
Key Features:

Duplicate listing suppression

NAP correction across directories

Business category standardization

Phone and address verification

Google Business Profile sync
Listing Optimization
An accurate listing is the floor, not the ceiling. We optimize every profile with keyword-rich business descriptions, complete service category selections, high-quality photos, service area definitions, and Q&A content that targets the questions home buyers ask before booking. An optimized Google Business Profile directly improves your visibility in the local pack and in the voice search results tied to your home inspection voice search optimization strategy.
Key Features:

Keyword-optimized descriptions

Service category optimization

Photo and media uploads

Service area definition setup

Q&A and attribute completion
Listing Monitoring
Directory platforms change data, third-party sources push incorrect updates, and Google Business Profile edits can be suggested by anyone. We monitor your listings continuously so that when a data aggregator pushes a wrong phone number or a competitor suggests an edit to your profile, we catch it and correct it before it damages your local rankings. Consistent listing monitoring also protects the reputation signals that support your home inspection reputation management strategy.
Key Features:

Google Business Profile monitoring

Third-party data push detection

Unauthorized edit alerts

Aggregator update tracking

Competitor edit surveillance
Listing Reporting
Every month we deliver a report showing your listing health score across directories, NAP consistency percentage, Google Business Profile impressions and call clicks, local pack ranking trends, and any edits or data changes we caught and corrected. These reports give you a clear view of how your listing presence is improving and how those improvements connect to real increases in inbound calls from home buyers in your service area.
Key Features:

Directory health score tracking

NAP consistency percentage

Google Business Profile analytics

Local pack ranking trends

Monthly edit and change log
We manage directory listings exclusively for home service companies, so we know which platforms drive inspection leads, which data aggregators push bad information most often, and how listing consistency connects to local pack rankings in competitive inspection markets. Our work integrates directly with your broader home inspection marketing strategy rather than operating as an isolated one-off fix.
We know which directories home buyers use to find inspection companies and which data sources feed incorrect information into them most frequently, so our fixes are targeted rather than generic.
We monitor your listings after cleanup so data aggregator pushes and unauthorized edits are caught and corrected before they erode the local ranking gains we built for your company.
Clean listings amplify your home inspection remarketing and paid ad performance because buyers who see your ad and search your name find consistent, complete information on every platform they check.
Homeowners who see your home inspection streaming TV ads often search your name directly afterward — accurate listings ensure that search converts to a call instead of ending in confusion.
Accurate, optimized listings across every major directory give your inspection company a local authority advantage that compounds over time — improving rankings, protecting your reputation, and making every other marketing channel more effective.
Consistent NAP data across directories is one of Google's strongest local ranking signals, so cleaning up your listings directly improves how often your company appears in the local pack for nearby inspection searches.
Buyers who find accurate phone numbers and business hours on every platform they check are far more likely to call than those who encounter conflicting information and move on to a competitor with a cleaner presence.
Optimized listings with complete profiles, photos, and service descriptions build the trust signals that support your review strategy and make homeowners more confident in choosing your company over competitors with sparse profiles.
Unlike paid ads that stop when the budget runs out, listing improvements are permanent — accurate NAP data and optimized profiles continue building local authority and generating calls long after the initial cleanup is complete.
Free Campaign Audit
Get A Free Listing Management Audit!
Find out how many directories have wrong or missing information for your inspection company and which fixes will move your local pack rankings fastest.
We take your inspection company from scattered, inconsistent directory data to a clean, optimized, and monitored listing presence in four focused steps — building the local authority foundation that every other marketing channel depends on.
01
We scan every major directory and data aggregator to map every version of your business name, address, and phone number that exists online, then prioritize fixes by the impact each correction will have on your local search rankings.
02
We suppress duplicates, correct inaccurate NAP data on every platform, and standardize your business information using the exact format Google treats as authoritative — eliminating the conflicting signals that suppress your local pack rankings.
03
We optimize your Google Business Profile and key directory listings with keyword-rich descriptions, complete service categories, service area definitions, high-quality photos, and Q&A content targeting the questions home buyers ask before booking.
04
We monitor your listings monthly, catching unauthorized edits and aggregator pushes before they undo our work, and deliver a report showing your listing health score, local pack trends, and call attribution data from your directory presence.
Common questions home inspection companies ask before starting a listing management engagement. Book a free audit to see exactly what is wrong with your current directory presence.
Listing management is the process of finding, correcting, and optimizing your inspection company’s information across every online directory where buyers search — Google, Yelp, Bing, Apple Maps, Angi, HomeAdvisor, Houzz, and dozens of secondary citation sources. It ensures your name, address, phone number, and service details are accurate and consistent everywhere, which is a direct local SEO ranking factor and a conversion factor for buyers comparing multiple inspectors. Your home inspection Google Business Profile is the highest-priority listing and the one we optimize first.
Google uses your NAP — name, address, and phone number — as a trust signal when deciding which local businesses to show in the local pack and map results. When your information varies across platforms (different phone numbers, abbreviated vs. spelled-out street names, old addresses), Google loses confidence in your business data and ranks you lower. Consistent NAP across directories tells Google your business is legitimate, active, and trustworthy — which directly improves your local pack position.
Google Business Profile is the highest priority because it controls your local pack and maps visibility. After that, Bing Places, Apple Maps, Yelp, Angi, HomeAdvisor, and Houzz drive meaningful local traffic for inspection companies. Beyond those, data aggregators like Neustar Localeze, Foursquare, and Data Axle feed your information into hundreds of secondary directories automatically — fixing your data at the aggregator level multiplies the impact of the cleanup across the entire web. A clean listing profile also directly improves your performance in home inspection Google LSA campaigns, which rely on your GBP and review signals to determine ad rank.
Google Business Profile corrections often reflect in local pack rankings within 30 to 60 days. Aggregator-level fixes take 60 to 90 days to propagate fully across secondary directories. Listing management is not a one-time project — directories continue receiving updates from third-party sources, so ongoing monitoring is what keeps your gains in place and prevents your rankings from slipping back after the initial cleanup.
Yes — accurate NAP data and an optimized Google Business Profile are two of the strongest signals voice assistants use when selecting a local business to recommend. Our listing management work is built to support your home inspection voice search optimization strategy directly, since both channels pull from the same local authority signals to surface your company in voice and map-based search results.
Yes — on Google Business Profile, anyone can suggest edits to your business information, and data aggregators routinely push incorrect updates sourced from old business records, web scrapes, or user submissions. Without ongoing monitoring, these changes can go unnoticed for months while they suppress your local pack rankings and send buyers to wrong phone numbers. Our monitoring service catches and corrects these changes before they cause lasting damage.
Accurate business listings across map platforms and local directories prevent prospective home buyers and real estate agents from encountering outdated phone numbers, incorrect addresses, or conflicting operating hours. Maintaining consistent directory data builds instant search engine trust and secures top-tier local map pack placements. When paired with advanced home inspection crm automation, clean listing data ensures incoming inquiries from every local directory flow instantly into your booking pipeline without manual tracking gaps.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo