CASE STUDY
Kitchen & Bath Dimensions wanted to capitalize on increased demand during the spring remodeling season. The goal was to move beyond its winter performance, expand market share, and generate a higher volume of customer opportunities at scale.
Built-Right Digital increased investment in the company’s strongest bathroom remodeling campaigns and implemented a conversion-focused bidding strategy to compete more effectively during the high-demand period.
The Challenge
Demand for kitchen and bathroom remodeling changes throughout the year. After the slower winter period, the company needed to respond quickly to the spring remodeling surge.
The campaign had to increase visibility and lead volume while ensuring the additional budget was directed toward the services and locations most likely to convert.
The Strategy
Built-Right Digital shifted the campaign from a maintenance phase into a controlled scaling phase.
Prioritize High-Performing Campaigns
Additional budget was allocated to the company’s strongest bathroom remodeling campaigns, allowing the business to appear in more relevant searches during the seasonal increase in demand.
Implement Conversion-Focused Bidding
The campaigns were optimized using Google Ads’ Maximize Conversions bidding strategy.
Rather than focusing only on traffic, the bidding system prioritized searches and users more likely to complete a tracked conversion action.
Increase Competitive Search Coverage
The expanded budget and updated bidding strategy allowed the company to participate in more auctions during the busiest part of the remodeling season.
This increased visibility while continuing to focus on high-intent prospects actively researching kitchen and bathroom renovation services.
The Results
Search Reach Increased by 16.2%
The campaign generated 14,158 impressions during the spring period, representing a 16.2% increase in reach compared with the winter period.
964 High-Intent Clicks
Expanded search coverage generated 964 clicks from people actively researching kitchen and bathroom remodeling services.
A 6.81% Click-Through Rate
The campaign achieved a 6.81% click-through rate, indicating that the ads remained relevant as visibility and spending increased.
60 Conversions Generated
The spring campaign produced a steady pipeline of 60 tracked conversions, demonstrating that the increase in reach translated into measurable customer actions.
The Outcome
Built-Right Digital helped Kitchen & Bath Dimensions take advantage of seasonal demand without relying on traffic growth alone.
By increasing investment in proven bathroom remodeling campaigns and optimizing toward conversions, the company expanded its visibility, attracted more high-intent visitors, and generated 60 conversions during the spring surge.
The campaign established a stronger foundation for scaling during future high-demand remodeling seasons.
Scale Your Remodeling Campaigns When Demand Is Highest
Built-Right Digital helps kitchen and bathroom remodeling companies generate qualified opportunities through targeted Google Ads, conversion-focused bidding, and strategic campaign scaling.
