CASE STUDY
A residential glass company with an established local reputation wanted to reach more homeowners searching for custom shower enclosures, window repairs, mirrors, and premium glass installations.
Built-Right Digital realigned the company’s paid search strategy to increase local visibility, prioritize mobile customers, and attract more high-value shower renovation projects.
The Challenge
The company already had a strong reputation for craftsmanship and generated 73 booked inquiries during the initial three-month period. However, its search campaigns were narrowly structured, limiting visibility among local homeowners actively searching for glass services.
Three opportunities were identified:
Limited Local Search Visibility
The company was not appearing often enough for relevant searches related to window repair, custom shower doors, and bathroom renovation projects.
Underused Mobile Traffic
Desktop users were generating steady inquiries, but mobile homeowners represented a significant opportunity for tap-to-call conversions and immediate estimate requests.
Growth in Premium Services
The company wanted to generate more demand for its premium protective-coated shower glass and connect with homeowners completing upscale bathroom renovations.
The Strategy
Built-Right Digital focused on improving campaign structure and targeting rather than simply increasing advertising spend.
Expanded Search Coverage
We broadened the campaigns to appear for a wider range of relevant local searches related to glass repairs, window services, shower doors, and custom bathroom projects.
This produced:
- 90.19% more visibility for glass repair searches
- 110.84% more visibility for shower door searches
Mobile-First Optimization
Campaign resources were shifted toward smartphone users, making it easier for homeowners to call directly while comparing services, requesting repair pricing, or checking appointment availability.
Premium Shower Campaign
A dedicated campaign was created for premium-coated custom shower glass, helping the company reach homeowners and remodelers interested in higher-value bathroom projects.
The Results
Customer Bookings Increased by 32.8%
The refined campaign strategy generated a 32.8% increase in overall customer bookings compared with the previous spring campaign period.
Mobile Bookings Increased by 80%
Prioritizing smartphone visibility led to an 80% increase in mobile booking requests, demonstrating the importance of reaching homeowners at the moment they were ready to call.
Shower Door Inquiries Increased by 53.8%
Requests for high-end shower doors increased from 13 to 20 inquiries, representing a 53.85% improvement.
Ad-Driven Website Traffic Increased by 62.1%
Website visits generated directly through search advertising increased from 227 to 368, a 62.1% gain.
The Outcome
Built-Right Digital helped the company expand its regional reach without relying solely on higher advertising budgets.
By improving local search coverage, prioritizing mobile users, and creating a dedicated campaign for premium shower installations, the business generated more customer inquiries while attracting greater interest in its highest-value services.
The strategy created a stronger foundation for continued growth in custom shower renovations, residential glass repairs, and premium installation projects.
Generate More High-Value Glass Installation Leads
Built-Right Digital helps residential glass companies generate qualified calls and estimate requests through targeted Google Ads, local SEO, and conversion-focused digital strategies.
