Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
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SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
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Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
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Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
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Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
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HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
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Electricians
We turn your technical expertise into qualified leads and paying customers.
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Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
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Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
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Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
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Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
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Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
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Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
Learn More
Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
Learn More
SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
Learn More
Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
Learn More
Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
Learn More
Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
Learn More
HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
Learn More
Electricians
We turn your technical expertise into qualified leads and paying customers.
Learn More
Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
Learn More
Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
Learn More
Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
Learn More
Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
Learn More
Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
Learn More
Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
Learn More
Get Your Home Inspection Company to the Top of Google With LSA
When home buyers and sellers search for a local inspector, Google Local Service Ads place your company at the very top of the results page, above every paid search ad and organic listing. As a home services marketing agency, Built-Right Digital sets up, verifies, and manages Google LSA campaigns specifically for home inspection companies. We handle everything from Google Screened verification to review strategy, budget controls, and lead dispute management so your company captures high-intent booking calls from people already searching for an inspector in your service area, without wasting a dollar on unqualified clicks.
Stars Across
Major Review Sites
A look at the remodelers, roofers, and trades companies we’ve helped turn ad spend into booked jobs.
American Bathroom Remodeler
American Bathroom Remodelers has had a great experience working with Built-Right Digital. Their team has a strong understanding of the home improvement and remodeling industry, which makes a huge difference when it comes to marketing a contractor business. They bring expertise across SEO, local search, Google Ads, website development and optimization, paid advertising, and overall digital strategy. More importantly, they understand how those pieces need to work together to generate qualified leads and support actual business growth—not just website traffic or clicks. The Built-Right team have consistently been knowledgeable, responsive, and willing to work through ideas and solutions with us. We’ve especially appreciated their ability to explain the technical side of digital marketing while still looking at it from the perspective of what makes sense for our business. We would absolutely recommend Built-Right Digital to contractors and home service companies looking for a marketing partner that understands the industry and has the technical expertise to support it.
Chrissy Spear-Mulder
Built-Right Digital is a fantastic company to work with. Mitchell, Ramilya, and Christopher are all incredibly knowledgeable, helpful, and responsive. They genuinely care about finding solutions and making sure everything is handled properly. I’ve had a great experience working with their team and would highly recommend Built-Right Digital to anyone looking for a knowledgeable and dependable digital marketing partner.
Strachan Hagood
I appreciated the proactive approach Chris took during our consultation. He walked me through specific demographic and landing page optimizations that could save me significant budget. Very professional and knowledgeable.
Jennifer Birnbach
We had a good experience working with this website company. They were professional, responsive, and delivered a clean, functional site that met our needs at the time. The team was easy to communicate with and helpful throughout the process. Overall, a solid experience!
Google LSA campaigns for home inspection companies require more than just turning on a listing. We manage every part of your campaign, from initial Google Screened verification to weekly budget checks, lead crediting, and review requests that build the social proof buyers look for when choosing an inspector on a tight closing deadline.
Google Screened Verification
Google LSA requires inspectors to pass a background check and license verification before ads go live. Our team guides your company through the entire Google Screened process, submitting the right documents, resolving common verification holds, and setting up your profile so it highlights the services buyers search for most, including radon testing, mold inspections, and sewer scopes. A fully verified, well-built profile earns stronger placement and more calls from day one.
Key Features:

Google Screened badge setup

License and insurance verification

Service category selection

Service area configuration

Profile photo and bio optimization
Weekly Budget Management
Google LSA charges per lead, not per click, so budget management is different from traditional PPC. We set weekly spending caps matched to your inspection volume goals, monitor lead flow in real time, and pause or raise budgets based on booking demand. If call volume drops or lead quality slips, we adjust your target areas and service mix before the budget runs out, keeping your cost per booked inspection as low as possible throughout the month.
Key Features:

Weekly budget cap controls

Cost-per-lead benchmarking

Geographic bid adjustments

Seasonal spend planning

Lead pacing monitoring
Review Growth
Google LSA rankings are heavily influenced by your review count and average rating. We build a review request system that sends follow-up messages to every customer after each completed inspection, making it simple for satisfied clients to leave a Google review in under a minute. Combined with our home inspection content marketing strategy, a growing review base also strengthens your organic presence and earns buyer trust before a single call is made.
Key Features:

Post-inspection review requests

Automated follow-up sequences

Review response templates

Rating trend monitoring

Negative review alerts
Lead Tracking
Every call that comes through your Google LSA listing is logged and reviewed. We dispute invalid leads, credits fraudulent calls directly inside Google’s LSA dashboard, and provide monthly reports showing exactly how many verified inspection leads your campaign generated. Pairing LSA data with your home inspection GBP performance gives a complete picture of how buyers find and contact your business across Google’s local surfaces.
Key Features:

Call recording and review

Invalid lead dispute filing

Monthly performance reports

GBP and LSA data integration

Booking conversion tracking
Franchise Scaling
Multi-location inspection companies need a different LSA strategy than a single-territory operator. We create and manage separate LSA profiles for each service area, ensuring each location maintains its own verified profile, review pool, and budget. Our home inspection franchise marketing approach keeps brand consistency across every profile while letting each location build the local review count and trust signals that Google rewards with top placement.
Key Features:

Multi-location profile setup

Per-territory budget controls

Brand consistency management

Franchise review coordination

Location-level reporting
Built-Right Digital works only with home service businesses, so our team understands how buyers choose an inspector under tight closing deadlines. As part of our full home inspection marketing services, Google LSA works alongside local service ads strategy, organic search, and your Google Business Profile, helping your company win verified booking calls from the top of every relevant search result.
We know the full range of services inspectors sell, from standard pre-purchase inspections to radon, mold, and sewer scopes, and we build LSA campaigns that match how real buyers search for each one.
Google LSA charges only for genuine phone calls from people actively searching for an inspector. We dispute invalid leads inside the dashboard so your budget goes entirely toward real booking opportunities.
Verification holds are the most common reason inspection companies miss early lead volume. Our team manages every step of the background check and license submission process so your listing goes live as quickly as possible.
Each month you receive a clear report showing leads generated, calls reviewed, disputes filed, and your actual cost per booked inspection, with no jargon and no inflated numbers.
Winning consistent leads from Google LSA takes more than a basic profile. Our strategies combine service-specific listing optimization, proactive review growth, and accurate lead crediting to build a campaign that compounds over time. A strong LSA campaign also complements your home inspection conversion rate optimization work, turning every call into a booked inspection instead of a missed opportunity.
We activate separate job types for each service you offer, including radon, mold, and sewer inspections, so your listing appears for every search type, not just general home inspection queries.
We send review requests to every customer within 24 hours of a completed inspection, building the review count and star rating that Google uses to rank LSA listings above the competition.
Every call that does not qualify as a valid lead gets disputed directly inside the LSA dashboard. We review call recordings, submit disputes on your behalf, and recover credits before each billing period closes.
We refresh your LSA profile regularly with updated service descriptions, photos, and business hours so your listing stays accurate and reflects the quality buyers expect before they dial.
Free Campaign Audit
Get A Free Google LSA Audit!
We will review your current Google LSA profile, verification status, review count, and lead history to show you exactly where your campaign is losing bookings and how to fix it.
Our Google LSA process covers every step from initial account setup through ongoing monthly management. We handle verification, profile optimization, review growth, and lead auditing so your company earns a steady stream of verified booking calls without managing the campaign yourself. Each step is designed specifically for home inspection companies competing in local markets where buyer urgency and closing deadlines drive search behavior.
01
We audit your existing LSA profile or build a new one from scratch, selecting the right service categories, service area, and business hours, then begin the Google Screened verification process with all required license and insurance documents.
02
We submit verification documents, follow up on any holds, and publish your listing once Google Screened status is confirmed. Your profile goes live with a complete service description, optimized photos, and a review request plan ready to activate from day one.
03
Once your listing is live, we monitor incoming calls, review recordings, dispute invalid leads, and send review request messages after every completed inspection to grow your rating and listing rank week over week.
04
Each month we deliver a report covering leads received, disputes filed, credits recovered, and your actual cost per booked inspection. We then adjust budgets, service areas, and job types based on what the data shows to keep performance improving.
Google Local Service Ads raise common questions for home inspection companies, from how verification works to what a qualified lead actually looks like. These answers cover the most important things inspection business owners ask when considering LSA as part of their digital marketing strategy, so you can decide whether it is the right channel for your company.
Google Local Service Ads place your inspection company at the very top of search results with a phone number and the Google Screened badge. When a home buyer or seller searches for an inspector in your area, your listing appears above all paid search ads and organic results. You pay only when someone calls directly from the ad, and we dispute any calls that do not qualify as a real lead, so your budget goes toward genuine booking opportunities.
Most home inspection companies complete the Google Screened verification process in one to three weeks, depending on how quickly the required documents are submitted and whether Google requests any additional information. Our team manages the entire submission, follows up on any holds, and resolves the most common verification issues so your listing goes live as fast as possible without delays caused by incomplete paperwork or missed steps.
The cost per lead from Google LSA varies by market, but home inspection companies typically pay between $20 and $60 per verified call. Your total monthly cost depends on your weekly budget cap and the volume of qualified leads in your area. We set caps that match your inspection capacity, dispute any invalid calls to recover credits, and benchmark your cost per booked inspection monthly so you always know exactly what each new client costs.
Yes, review count and average star rating are two of the strongest factors Google uses to rank LSA listings. Home inspection companies with more verified Google reviews consistently earn higher placement and more calls than competitors with the same budget but fewer reviews. We build an automated review request system that sends follow-up messages to every customer after each inspection, steadily growing your review count and improving your ranking position over time.
Yes, and running both together often produces better results than either channel alone. Google LSA appears above paid search ads, so having both active gives your company multiple placements on the same results page. LSA also complements organic SEO by capturing high-intent buyers who are ready to call right now, while SEO builds long-term visibility for people still researching their options. We coordinate budgets across channels to avoid overlap and maximize total lead volume within your monthly spend.
To launch Google LSAs and earn the Google Guaranteed badge, home inspection businesses must pass Google’s verification process, including background checks, license verification, and proof of liability insurance. Once live, LSAs generate immediate direct calls from home buyers with active inspection needs. Pairing these direct consumer leads with professional B2B channels like home inspection linkedin ads allows you to simultaneously capture retail home buyers while building high-value referral relationships with local real estate brokers and property managers.
Google Local Services Ads appear at the very top of search engine results with a “Google Guaranteed” badge that builds instant trust with prospective home buyers. Operating on a pay-per-lead model, LSAs ensure you only pay when a qualified lead contacts your business directly. Combining LSAs with broad-reach strategies like home inspection programmatic ads and sequential home inspection remarketing establishes continuous market dominance across both active searchers and undecided home buyers.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo