Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
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SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
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Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
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Websites
Our approach combines responsive website design for contractors with comprehensive website management services.
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Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
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HVAC
We boost online visibility for residential HVAC contractors with innovative marketing.
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Electricians
We turn your technical expertise into qualified leads and paying customers.
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Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
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Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
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Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
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Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
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Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
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Who We Help
We help home service contractors attract qualified leads and grow their local businesses.
Learn More
Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
Learn More
SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
Learn More
Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
Learn More
Websites
Our approach combines responsive website design for contractors with comprehensive website management services.
Learn More
Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
Learn More
HVAC
We boost online visibility for residential HVAC contractors with innovative marketing.
Learn More
Electricians
We turn your technical expertise into qualified leads and paying customers.
Learn More
Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
Learn More
Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
Learn More
Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
Learn More
Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
Learn More
Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
Learn More
Who We Help
We help home service contractors attract qualified leads and grow their local businesses.
Learn More
Win the Map Pack When Buyers Need Inspectors
When home buyers search for an inspector near them, the Google map results usually decide who gets the call. A complete, active Google Business Profile with strong reviews puts your company in that top group, often before a buyer ever visits a website. As a home services marketing agency and home inspection GBP agency, we set up, optimize, and manage your profile so it ranks higher and turns more searches into calls and bookings. We handle categories, services, photos, posts, reviews, and questions, so your profile works for you every day, even while your team is busy inspecting homes across your area.
Stars Across
Major Review Sites
A look at the contractors, roofers, and trades companies we’ve helped turn ad spend into booked jobs.
American Bathroom Remodeler
American Bathroom Remodelers has had a great experience working with Built-Right Digital. Their team has a strong understanding of the home improvement and remodeling industry, which makes a huge difference when it comes to marketing a contractor business. They bring expertise across SEO, local search, Google Ads, website development and optimization, paid advertising, and overall digital strategy. More importantly, they understand how those pieces need to work together to generate qualified leads and support actual business growth—not just website traffic or clicks. The Built-Right team have consistently been knowledgeable, responsive, and willing to work through ideas and solutions with us. We’ve especially appreciated their ability to explain the technical side of digital marketing while still looking at it from the perspective of what makes sense for our business. We would absolutely recommend Built-Right Digital to contractors and home service companies looking for a marketing partner that understands the industry and has the technical expertise to support it.
Chrissy Spear-Mulder
Built-Right Digital is a fantastic company to work with. Mitchell, Ramilya, and Christopher are all incredibly knowledgeable, helpful, and responsive. They genuinely care about finding solutions and making sure everything is handled properly. I’ve had a great experience working with their team and would highly recommend Built-Right Digital to anyone looking for a knowledgeable and dependable digital marketing partner.
Strachan Hagood
I appreciated the proactive approach Chris took during our consultation. He walked me through specific demographic and landing page optimizations that could save me significant budget. Very professional and knowledgeable.
Jennifer Birnbach
We had a good experience working with this website company. They were professional, responsive, and delivered a clean, functional site that met our needs at the time. The team was easy to communicate with and helpful throughout the process. Overall, a solid experience!
A strong Google Business Profile needs more than a name and phone number to compete in today’s map results. Our services cover five connected areas, from profile setup and fresh posts to review growth, multi-location management, and performance tracking. Together they help your home inspection company appear in more local searches, earn trust faster, and turn map views into booked inspections.
Profile Optimization
Everything starts with a complete, accurate profile that Google trusts and buyers can understand at a glance. We verify ownership, choose the right primary and secondary categories, list every service you offer from buyer inspections to radon and sewer scope testing, and set clear service areas, hours, and booking links. This work is a core part of our local SEO services, keeping your name, address, and phone number consistent everywhere, so Google feels confident showing your company to nearby home buyers and real estate agents searching for an inspector right now.
Key Features:

Profile verification

Category and service setup

Service area settings

Booking link setup

Name and phone consistency
Posts and Photos Management
Active profiles tend to earn more clicks than ones that sit untouched for months, so we keep yours fresh every week. We publish posts about seasonal home issues, new services, and helpful inspection tips, and add real photos of your team, inspection tools, and sample report pages. Many posts come from articles created through our home inspection content marketing work, giving buyers useful information directly on your profile and showing Google that your business is active, local, and trusted by the local community you serve every week of the year.
Key Features:

Weekly profile posts

Team and tool photos

Sample report images

Seasonal home tips

Offer and event posts
Review Growth
Reviews are one of the strongest factors in map rankings and one of the first things buyers read before calling. We set up simple review requests that go out after every inspection, with a direct link that makes leaving a review quick on any phone. We also write polite, personal replies to every review, thank happy clients, and handle concerns calmly, helping your rating grow while showing buyers and real estate agents that your company truly cares about every inspection, every client, and every home it inspects across your area.
Key Features:

Post-inspection review requests

One-tap review links

Personal review replies

Rating growth tracking

Question and answer care
Multi-Location Management
Inspection companies with several inspectors, offices, or territories need separate, accurate profiles that do not compete with each other. We manage each location’s categories, service areas, hours, posts, and reviews, and fix duplicate or outdated listings that can split your ratings. For growing brands, our home inspection franchise marketing services connect every profile to one network plan, so each territory earns its own map visibility while the brand stays consistent across every market and every listing, no matter how many locations your company adds over the next few years.
Key Features:

Separate location profiles

Duplicate listing cleanup

Territory service areas

Location-level posts

Network review reports
Performance Insights
Clear data shows which parts of your profile actually bring in bookings, so we track calls, website clicks, direction requests, and searches each month. We also monitor map rankings for key searches like home inspector near me and radon testing in your service area. When profile visitors land on your website, our home inspection conversion rate optimization work helps them book quickly, so more profile clicks turn into scheduled inspections instead of lost visitors who leave to compare other inspectors before deciding who to call for their home inspection.
Key Features:

Call and click tracking

Direction request data

Map ranking checks

Search term insights

Monthly profile reports
Built-Right Digital works only with home service businesses, so our team understands how home buyers and agents choose an inspector from the map results. As part of our full digital marketing for home inspectors services, Google Business Profile management works together with SEO, content, and your website, helping your company rank higher locally and turn more map views into booked inspections.
We know which categories, services, and attributes matter for home inspectors. Every profile we manage highlights your add-on services, certifications, and booking options that buyers and agents look for first.
We publish posts and photos every week, answer questions, and keep information current. Regular activity shows Google your business is open, trusted, and worth showing to nearby home buyers and agents.
We set up simple review requests and reply to every review personally. Steady new reviews and thoughtful replies build trust with buyers and help your profile climb higher in local map results.
Monthly reports show calls, website clicks, direction requests, map rankings, and review growth. You always know how your profile performs and exactly what we plan to improve next month for you.
Strong Google Business Profiles grow through steady activity, real proof, and clear details buyers trust. These strategies help home inspection companies win more map rankings, earn more reviews, and turn profile views into calls. Your details also stay consistent on Bing Places, which supports our home inspection Bing Ads campaigns and helps buyers find you on every major search engine.
We list each inspection service with its own description, from pre-listing inspections to mold and radon testing. Detailed services help your profile appear for more specific searches from buyers and agents.
We add genuine photos of your team, inspection tools, and report samples instead of stock images. Real photos build trust and show buyers exactly who will carefully inspect their future home.
We add common questions and clear answers to your profile, such as inspection length and report timing. Helpful answers reduce doubt and encourage buyers to book without calling several other inspectors around first.
We gently ask clients to mention the service they received and their city in reviews. Natural, detailed reviews help your profile rank for more local inspection searches steadily over time.
Free Campaign Audit
Get a Free Google Business Profile Audit!
We will review your profile, categories, services, photos, reviews, and map rankings in your area. You will get a clear report showing what holds your profile back and how to fix it.
Our Google Business Profile process follows four clear steps, from auditing your current profile to publishing updates and reporting results. Your team approves profile details, posts, and review replies before anything goes live. The goal stays simple, which is helping your home inspection company rank higher in local map results and turn more nearby searches into calls and booked inspections.
01
We review your profile details, categories, services, photos, reviews, and map rankings against nearby local competitors. This shows exactly what is missing today and which fixes will improve your local visibility and calls the fastest.
02
Next, we correct categories, add every service, set service areas and hours, upload real photos, and add booking links. These updates give Google and buyers complete, accurate information about your home inspection company and its services.
03
We publish weekly posts, add new photos, answer questions, and send review requests after every inspection. Your team reviews key updates, so every post and reply sounds like your company and stays accurate and helpful.
04
Each month, we report calls, clicks, direction requests, rankings, and reviews in plain language. Then we adjust posts, services, and review requests to keep your profile climbing in local map results steadily over time for your company.
Google Business Profile management raises fair questions for home inspection companies, from how map rankings work to what it costs and how quickly results appear. The answers below cover what inspection business owners ask us most about categories, reviews, posts, and multiple locations, so you can clearly decide whether our profile services fit your local marketing plan and your growth goals this year.
Google Business Profile optimization means setting up and improving your free Google listing so it ranks higher in map results and turns more searches into calls. For home inspectors, it includes choosing the right categories, listing every inspection service, adding real photos, posting updates, growing reviews, and answering questions. A well-managed profile helps nearby buyers and agents find your company quickly, often before they ever visit your website or call another inspector.
Your cost depends on how many locations you have, how much cleanup your profile needs, and how many posts, photos, and review replies you want each month. Companies with several territories or duplicate listings need more work at the start. Profile management is often part of a wider local SEO plan. See our pricing page for plan details and what each tier includes before booking a free strategy call with our team.
Most home inspection companies see better visibility within one to three months after optimizing their profile, depending on competition, reviews, and how complete the profile was before. Strong rankings in busy markets can take longer, especially against inspectors with many reviews. Steady posts, new reviews, and accurate details keep improving rankings over time, and we track progress monthly so you can see exactly how your profile is moving in local results.
Yes. Review count, rating, and recent activity are some of the strongest signals for local map rankings. Reviews also strongly affect whether buyers call you after seeing your profile. Detailed reviews that mention specific services and locations help even more. We set up simple review requests after every inspection and reply to each review, which builds steady growth and shows buyers that your company values every client and every home it inspects.
Yes. Many home inspectors work from home or travel to clients, so Google allows service-area profiles without a public address. We set up your profile to hide your home address and show the cities and ZIP codes you serve instead. This keeps your privacy while still helping your company appear in local map results when buyers and agents search for an inspector in your service area, even if your team covers several nearby towns.
Yes. Your profile and website work together in local search. A strong profile sends more visitors to your website, while a well-optimized website helps Google trust your profile details. Our SEO for home inspection services connects both, using consistent business details, location pages, and reviews, so your company ranks higher in both the map results and the regular search results that buyers see when they search for a trusted local home inspector.
Suspensions usually happen because of address problems, keyword stuffing in the business name, or sudden changes Google sees as suspicious. If your profile is suspended, we review the cause, fix any problems, gather proof like business licenses and certifications, and submit a reinstatement request through Google’s official process. We also set up your profile carefully from the start to lower the risk of suspension and protect your rankings, reviews, and steady flow of inspection calls.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo