CASE STUDY
A long-term bathroom remodeling client wanted to avoid a performance plateau while continuing to expand its market reach.
Built-Right Digital introduced a Dynamic Search Ads strategy to capture high-intent, long-tail searches that traditional keyword campaigns often miss. Bidding was also refined to prioritize users more likely to convert, helping the company increase volume without sacrificing efficiency.
Comparison period: March–May 2025 vs. March–May 2026
The Challenge
After working with Built-Right Digital over the long term, the client needed to continue growing without allowing campaign performance to level off.
The goal was to:
- Reach more homeowners searching for bathroom remodeling services
- Generate additional conversions
- Maintain lead quality as volume increased
- Reduce the average cost of acquiring each lead
Standard keyword targeting alone limited the campaign’s ability to capture detailed and less predictable customer searches.
The Strategy
Capture Long-Tail Search Intent
Built-Right Digital launched a Dynamic Search Ads campaign that used the client’s website content to match relevant searches automatically.
This allowed the company to appear for detailed bathroom remodeling queries that may not have been covered by its existing keyword lists.
Prioritize High-Intent Users
Bidding signals were refined around users demonstrating stronger conversion intent, helping the campaign focus its budget on searches more likely to produce inquiries.
Expand Without Sacrificing Efficiency
Rather than pursuing reach alone, the campaign was optimized to increase visibility and conversion volume while lowering acquisition costs.
The Results
Market Reach Increased by 58.12%
Total ad impressions increased by 58.12% year over year, allowing the company to reach a substantially larger audience of potential remodeling customers.
Conversions Increased by 10%
The expanded reach translated into a 10% increase in total conversions, demonstrating that the additional exposure continued to generate measurable customer actions.
Cost per Lead Decreased by 8.36%
The campaign achieved a $54.62 cost per lead, representing an 8.36% reduction compared with the previous period.
The company generated more conversions while spending less, on average, to acquire each one.
Conversion Rate Improved to 12.46%
The conversion rate increased from 11.36% to 12.46%, showing that the campaign became more effective at turning paid traffic into inquiries as its reach expanded.
The Outcome
Built-Right Digital helped the client move beyond a potential performance plateau by expanding search coverage without sacrificing campaign efficiency.
Dynamic Search Ads captured additional long-tail demand, while refined bidding helped prioritize higher-intent users. The result was greater visibility, more conversions, and a lower cost per lead.
Expand Your Remodeling Campaign Without Driving Up Lead Costs
Built-Right Digital helps bathroom remodeling companies generate qualified opportunities through Dynamic Search Ads, conversion-focused bidding, and ongoing PPC optimization.
