CASE STUDY
As a new advertising client, Coastal Bath needed to move beyond Google Ads’ initial learning phase and begin generating leads at a sustainable cost.
Built-Right Digital restructured the account around conversion-focused bidding and prioritized the geographic areas producing the strongest results.
The Challenge
The campaign was still in its early learning phase and had limited performance data. During the initial period, it generated only four conversions while carrying a relatively high acquisition cost.
The goal was not simply to increase website traffic. Coastal Bath needed a consistent flow of qualified opportunities at a cost that could support continued growth.
The Strategy
Built-Right Digital overhauled the campaign structure to concentrate the budget on the areas and actions most likely to generate leads.
Conversion-Focused Bidding
The campaign was shifted toward Google Ads’ Maximize Conversions bidding strategy, allowing the platform to prioritize users most likely to complete a lead action.
Geographic Refinement
Performance was analyzed by location, and campaign targeting was narrowed around the highest-converting geographic areas.
Lead Quality Over Traffic Volume
Rather than optimizing for clicks alone, the campaign focused on meaningful conversions that could create real opportunities for the sales team.
Ongoing Learning and Optimization
As additional conversion data became available, targeting and bidding decisions became more efficient, helping the campaign move beyond its initial learning period.
The Results
Conversions Increased From 4 to 21
The campaign generated four conversions during its launch phase. After restructuring and optimization, it produced 21 conversions—an increase of 425%.
Cost per Lead Decreased by 43.66%
While conversion volume increased, the average cost required to generate each lead fell by 43.66%.
This allowed Coastal Bath to scale lead generation without allowing acquisition costs to rise at the same rate.
Conversion Rate Nearly Doubled
The campaign’s conversion rate increased from 5.33% to 9.95%.
By attracting more relevant users and focusing spending on stronger-performing locations, the campaign converted a much larger share of its traffic into leads.
The Outcome
Built-Right Digital transformed an early-stage campaign into a more efficient conversion engine.
By combining conversion-focused bidding, geographic refinement, and ongoing optimization, Coastal Bath generated substantially more opportunities while lowering the cost of acquiring each one.
The result was a stronger foundation for scaling future bathroom remodeling lead generation.
Generate More Bathroom Remodeling Leads at a Sustainable Cost
Built-Right Digital helps bathroom remodeling companies improve Google Ads performance through smarter targeting, conversion-focused bidding, and measurable campaign optimization.
