Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
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SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
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Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
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Websites
Our approach combines responsive website design for contractors with comprehensive website management services.
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Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
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HVAC
We boost online visibility for residential HVAC contractors with innovative marketing.
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Electricians
We turn your technical expertise into qualified leads and paying customers.
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Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
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Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
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Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
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Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
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Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
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Who We Help
We help home service contractors attract qualified leads and grow their local businesses.
Learn More
Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
Learn More
SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
Learn More
Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
Learn More
Websites
Our approach combines responsive website design for contractors with comprehensive website management services.
Learn More
Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
Learn More
HVAC
We boost online visibility for residential HVAC contractors with innovative marketing.
Learn More
Electricians
We turn your technical expertise into qualified leads and paying customers.
Learn More
Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
Learn More
Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
Learn More
Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
Learn More
Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
Learn More
Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
Learn More
Who We Help
We help home service contractors attract qualified leads and grow their local businesses.
Learn More
Cutting Wasted Ad Spend Without Cutting Corners
I manage pay-per-click campaigns for kitchen remodeling businesses across Google, Bing, and social platforms, building out the keyword targeting, ad copy, and bid strategy that turns clicks into booked estimates. Most PPC accounts lose money to broad match keywords, weak negative keyword lists, and bids that never get reviewed after launch, and I fix all three as an ongoing part of managing your account. As a home services marketing agency running paid campaigns for kitchen remodeling companies nationwide, I treat PPC management as daily, hands-on work, not a dashboard I check once a month.
Stars Across
Major Review Sites
A look at the contractors, roofers, and trades companies we’ve helped turn ad spend into booked jobs.
American Bathroom Remodeler
American Bathroom Remodelers has had a great experience working with Built-Right Digital. Their team has a strong understanding of the home improvement and remodeling industry, which makes a huge difference when it comes to marketing a contractor business. They bring expertise across SEO, local search, Google Ads, website development and optimization, paid advertising, and overall digital strategy. More importantly, they understand how those pieces need to work together to generate qualified leads and support actual business growth—not just website traffic or clicks. The Built-Right team have consistently been knowledgeable, responsive, and willing to work through ideas and solutions with us. We’ve especially appreciated their ability to explain the technical side of digital marketing while still looking at it from the perspective of what makes sense for our business. We would absolutely recommend Built-Right Digital to contractors and home service companies looking for a marketing partner that understands the industry and has the technical expertise to support it.
Chrissy Spear-Mulder
Built-Right Digital is a fantastic company to work with. Mitchell, Ramilya, and Christopher are all incredibly knowledgeable, helpful, and responsive. They genuinely care about finding solutions and making sure everything is handled properly. I’ve had a great experience working with their team and would highly recommend Built-Right Digital to anyone looking for a knowledgeable and dependable digital marketing partner.
Strachan Hagood
I appreciated the proactive approach Chris took during our consultation. He walked me through specific demographic and landing page optimizations that could save me significant budget. Very professional and knowledgeable.
Jennifer Birnbach
We had a good experience working with this website company. They were professional, responsive, and delivered a clean, functional site that met our needs at the time. The team was easy to communicate with and helpful throughout the process. Overall, a solid experience!
Running profitable PPC campaigns takes more than picking keywords and setting a budget, it takes ongoing bid management, ad testing, and negative keyword cleanup. I handle every stage of that process for kitchen remodeling businesses as part of my broader PPC management services, so your ad spend turns into booked jobs instead of wasted clicks.
Keyword
I research the exact search terms kitchen remodeling customers use when they’re ready to hire, not just broad terms that attract browsers and price-shoppers. That same research process feeds into how I manage kitchen remodeling LSA campaigns, since both channels depend on understanding what your customers actually search for.
Key Features:

High-Intent Keyword Research

Competitor Ad Analysis

Negative Keyword Lists

Search Term Auditing

Audience Research
Campaign
I structure campaigns around specific services and locations instead of one broad catchall campaign, then write ad copy that speaks directly to homeowners ready to remodel. Every campaign points to a landing page built for that specific offer, the same principle I apply to kitchen remodeling lead generation across every channel.
Key Features:

Campaign & Ad Group Structure

Ad Copy Writing & Testing

Landing Page Alignment

Ad Extensions Setup

Conversion Tracking Setup
Bid
I review and adjust bids on a regular schedule instead of setting a target and walking away, since the cost of a click can shift week to week based on competition. That same hands-on approach carries over into kitchen remodeling link building, where results also depend on consistent attention, not a one-time setup.
Key Features:

Active Bid Adjustments

Budget Pacing & Allocation

Dayparting & Scheduling

Device & Location Bid Adjustments

Seasonal Budget Planning
Performance
I review search terms, ad performance, and conversion data every week, cutting what’s wasting budget and doubling down on what’s actually producing booked jobs. This kind of ongoing optimization is what makes kitchen remodeling LinkedIn Ads campaigns work too, since every paid channel needs the same level of attention to perform.
Key Features:

Weekly Performance Reviews

A/B Ad Testing

Cost-Per-Lead Reporting

Quality Score Monitoring

Monthly Strategy Adjustments
A lot of agencies set up a PPC account once and let it run on autopilot, hoping Google’s automated bidding does the rest. I manage PPC as an active, ongoing part of the same kitchen remodeling marketing strategy I build for every client, reviewed weekly, not once a quarter.
I review your account every week instead of letting automated bidding run unsupervised, since unsupervised accounts drift toward wasted spend over time.
Every campaign is structured around driving booked estimates, not just clicks or impressions that look good on a report but don't fill your schedule.
I actively maintain negative keyword lists so your budget stops going to searches that were never going to convert in the first place.
PPC doesn't run in isolation, I coordinate it with your SEO, GBP, and lead generation work so every channel supports the others.
Cutting wasted PPC spend only matters if it turns into more booked jobs, not just a lower cost per click on a report. Try my leads calculator to see what a lead is actually worth to your kitchen remodeling business before we talk budget.
I check bid performance and budget pacing every week, so wasted spend gets caught within days, not discovered three months later.
Search term reports get reviewed regularly so budget stops leaking to searches that were never going to convert.
I run ongoing A/B tests on ad copy instead of writing one ad and letting it run untouched for months.
You get reporting on cost per lead and cost per booked job, not just clicks and impressions.
Free Campaign Audit
Get A Free Kitchen Remodeling PPC Management Audit!
Find out how much of your current PPC budget is going to searches that were never going to convert, and where the biggest opportunities are.
PPC campaigns lose money when any one piece gets neglected, whether that’s stale keyword research, an ad that never gets tested, or bids nobody reviews after launch. Here’s how I manage PPC for your kitchen remodeling business from research through ongoing optimization.
01
I research high-intent keywords, review competitor ads, and audit search terms so your campaigns target searches that are actually likely to convert.
02
I structure campaigns by service and location, write ad copy built to convert, and connect everything to a landing page built for that specific offer.
03
I actively manage bids and budget pacing instead of setting a target once, adjusting for competition, device, and location as the data comes in.
04
I review performance weekly, cut what's wasting budget, and report on cost per lead and cost per booked job so you always know what's working.
PPC management means very different things depending on the agency, so it’s worth being specific about what I actually do. Here are the questions I get asked most often by kitchen remodeling business owners.
PPC management covers everything from keyword research and campaign structure through ad copy, landing pages, bid management, and ongoing reporting. I handle Google Ads, Bing Ads, and paid social campaigns as part of the same service, coordinating budget across whichever platforms make sense for your business. It’s not just launching campaigns, it’s the ongoing weekly management that keeps them profitable.
Google’s own tools are built to help you spend more, not necessarily to help you spend efficiently, so a self-managed account often drifts toward broad match keywords and automated bidding that burns through budget. I actively review search terms, adjust bids, and maintain negative keyword lists on an ongoing basis, catching waste that a set-it-and-forget-it approach misses. Most business owners don’t have the time to review an account weekly, which is exactly the gap this service fills.
Budget depends on your service area, competition, and how many jobs you’re trying to book each month, so there’s no universal number that works for every kitchen remodeling business. I typically start with a budget that lets us gather enough data to see what’s working within the first month or two, then scale up the channels and campaigns that are actually producing booked jobs. Spending more on a poorly structured campaign just wastes money faster, so structure comes before scale.
I manage Google Ads, Bing Ads, and paid social campaigns like Meta and LinkedIn Ads, choosing the mix based on where your ideal customers actually spend time. For most kitchen remodeling businesses, Google Ads carries the bulk of the budget since it captures people actively searching, while other platforms play a supporting role. I build the platform mix around your specific market rather than running the same setup for every client.
I build out negative keyword lists from the start and keep reviewing search term reports on an ongoing basis to catch new irrelevant searches as they show up. I also structure campaigns tightly around specific services and locations, so broad match keywords aren’t pulling in traffic that was never a good fit. This kind of maintenance is easy to skip, which is exactly why so many self-managed accounts leak budget over time.
Yes, and PPC and SEO actually work well together, since PPC can generate leads quickly while SEO builds toward more sustainable long-term traffic. I coordinate PPC campaigns with your broader marketing so budget isn’t duplicated across channels chasing the same keywords. Running them together also gives me more data on which keywords and offers actually convert, which improves both channels.
Google PPC management captures high-intent prospects actively searching for kitchen remodeling services, delivering immediate lead generation. Combining your search campaigns with targeted kitchen remodeling LinkedIn Ads allows you to simultaneously engage high-net-worth homeowners and decision-makers based on professional demographics, ensuring full-funnel coverage across search and social channels.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo