Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
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SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
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Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
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Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
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Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
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HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
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Electricians
We turn your technical expertise into qualified leads and paying customers.
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Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
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Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
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Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
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Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
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Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
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Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
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Google ads
Our proven paid search strategies maximize ROI, reduce wasted spend, and generate a steady flow of ready-to-book customers.
Learn More
SEO
Our proven, data-driven SEO strategies improve rankings, drive traffic, and convert website visitors into paying customers.
Learn More
Meta Ads
Our proven social advertising strategies maximize ROI, build brand authority, and generate a steady flow.
Learn More
Websites
Our approach combines responsive website design for home service businesses with comprehensive website management services.
Learn More
Roofers
Our roofing marketing strategies drive qualified leads and build your reputation.
Learn More
HVAC
We boost online visibility for residential HVAC companies with innovative marketing.
Learn More
Electricians
We turn your technical expertise into qualified leads and paying customers.
Learn More
Plumbers
Our specialized strategies turn your technical mastery into measurable growth.
Learn More
Home Inspections
We help home inspectors attract reliable referrals and steady bookings.
Learn More
Pest Control
We help pest control companies generate high-intent leads and recurring revenue.
Learn More
Bathroom Remodeling
We help you dominate locally and attract premium bath remodeling clients.
Learn More
Flooring
We turn your flooring expertise into qualified leads and consistent, measurable growth.
Learn More
Who We Help
We help home service businesses attract qualified leads and grow their local businesses.
Learn More
Reach Commercial Flooring Decision Makers Directly
Large commercial flooring contracts rarely start with a Google search for a nearby installer. They start with property managers, general builders, architects, and facility directors who already have trusted vendor lists, strict budgets, and tight project schedules. As a home services marketing agency, we use LinkedIn Ads to put your flooring company in front of these decision makers by job title, industry, seniority, and company size. From office buildings and apartment complexes to retail spaces and healthcare facilities, our campaigns build awareness, earn trust, and bring qualified bid requests for the high-value projects that keep your crews busy for months.
4,9/5
450+
Clients Served
5+ Yrs
Average Client Tenure
10+ Yrs
Years In Business
A look at the remodelers, roofers, and trades companies we’ve helped turn ad spend into booked jobs.
American Bathroom Remodeler
American Bathroom Remodelers has had a great experience working with Built-Right Digital. Their team has a strong understanding of the home improvement and remodeling industry, which makes a huge difference when it comes to marketing a contractor business. They bring expertise across SEO, local search, Google Ads, website development and optimization, paid advertising, and overall digital strategy. More importantly, they understand how those pieces need to work together to generate qualified leads and support actual business growth—not just website traffic or clicks. The Built-Right team have consistently been knowledgeable, responsive, and willing to work through ideas and solutions with us. We’ve especially appreciated their ability to explain the technical side of digital marketing while still looking at it from the perspective of what makes sense for our business. We would absolutely recommend Built-Right Digital to contractors and home service companies looking for a marketing partner that understands the industry and has the technical expertise to support it.
Chrissy Spear-Mulder
Built-Right Digital is a fantastic company to work with. Mitchell, Ramilya, and Christopher are all incredibly knowledgeable, helpful, and responsive. They genuinely care about finding solutions and making sure everything is handled properly. I’ve had a great experience working with their team and would highly recommend Built-Right Digital to anyone looking for a knowledgeable and dependable digital marketing partner.
Strachan Hagood
I appreciated the proactive approach Chris took during our consultation. He walked me through specific demographic and landing page optimizations that could save me significant budget. Very professional and knowledgeable.
Jennifer Birnbach
We had a good experience working with this website company. They were professional, responsive, and delivered a clean, functional site that met our needs at the time. The team was easy to communicate with and helpful throughout the process. Overall, a solid experience!
LinkedIn works differently from search ads because buyers are not always looking for flooring right now. Our services cover five connected areas, from precise audience targeting and commercial project campaigns to thought leadership content, lead gen forms, and franchise recruiting. Together they keep your flooring company top of mind with the people who award large contracts and approve vendor lists.
Audience Targeting
LinkedIn lets us reach buyers by job title, industry, company size, and location instead of guessing from search keywords. We build audiences of property managers, facility directors, builders, architects, and interior designers inside your service area, then exclude roles that never buy flooring. This targeting works as one part of our wider flooring lead generation, so commercial campaigns on LinkedIn run alongside your residential channels and every dollar reaches people who can actually approve a flooring project or add your company to their vendor list.
Key Features:

Job title targeting

Industry & company size

Service area filters

Matched audience lists

Role exclusions
Commercial Projects
Commercial flooring buyers care deeply about tight schedules, durability, safety, and proven experience with similar spaces. We create separate campaigns for each commercial market you serve, such as multifamily housing, offices, retail, healthcare, and schools, with ads that show finished projects, realistic timelines, and product options suited to heavy foot traffic. Each campaign speaks directly to the problems that audience faces, so property owners and facility teams see your company as a reliable partner for renovations, tenant turnovers, and new construction projects across your region.
Key Features:

Multifamily campaigns

Office & retail ads

Healthcare & school projects

Project photo ads

Tenant turnover offers
Thought Leadership Content
Decision makers often watch a company for months before inviting it to bid on a project. We promote detailed case studies, project videos, floor maintenance guides, and short posts that show your expertise with commercial materials and fast installations. Many of these buyers also check your reviews before reaching out, so this work pairs with our flooring Google Business Profile management, keeping your public reviews and reputation strong and consistent with the professional image your LinkedIn content builds over time with property owners and managers.
Key Features:

Case study promotion

Project video ads

Thought leadership posts

Document ads

Company page growth
Lead Gen Forms
LinkedIn Lead Gen Forms let busy professionals request a bid without leaving the platform, since their name, company, and job title fill in automatically. We design short forms with clear offers, such as free site assessments, material samples, or project timeline consultations, that make it easy to start a conversation. Every lead is sent to your team or CRM right away, and we track which ads, audiences, and offers bring the most qualified commercial inquiries, so budget keeps shifting toward the campaigns that bring real opportunities. Our flooring CRM automation then adds each lead to your pipeline and sends a quick, personal follow-up message.
Key Features:

Pre-filled lead forms

Bid request offers

CRM lead sync

Instant lead alerts

Offer testing
Franchise Recruiting
Growing flooring brands can also use LinkedIn to find new franchise owners, experienced sales staff, and reliable installation partners. We target experienced business owners, flooring sales professionals, installers, and operators in markets where you plan to expand, with ads that clearly explain your brand, training, support system, and long-term growth plans. This recruiting work connects with our flooring franchise marketing, so new locations open with strong, experienced owners in place and a marketing plan ready to bring them steady commercial and residential leads from day one.
Key Features:

Franchise owner targeting

Sales team recruiting

Expansion market focus

Partner outreach ads

Applicant tracking
Built-Right Digital runs paid campaigns only for home service businesses, so our team clearly understands how local flooring companies win both residential jobs and commercial contracts. As part of our full flooring marketing agency services, LinkedIn Ads work together with search, maps, and your website, giving commercial buyers a strong, professional first impression and an easy way to request bids.
We target the people who actually award flooring contracts, not random professionals. That focus keeps your budget away from wasted clicks and in front of real property and facility decision makers.
We understand commercial materials, installation schedules, and the concerns of building owners. That knowledge shapes every ad and offer, so your company sounds credible to buyers comparing several flooring vendors.
LinkedIn clicks cost more than most platforms, so we test small, scale what works, and pause weak audiences quickly. Your budget goes toward campaigns that bring real bid requests and conversations.
Monthly reports show leads, cost per lead, meetings booked, and bids won in plain language. You always know which audiences and offers bring commercial work and what we plan to test next.
Winning commercial flooring work on LinkedIn takes patience, focus, and steady visibility with the right people. These strategies help your company stay in front of buyers throughout long decision cycles, build credibility before the first call, and turn interest into bid invitations. Each one focuses on quality over volume, so your sales team spends time on real opportunities and larger contracts.
We upload lists of property management firms, builders, and facility owners you want to work with, then show ads only to their staff. This keeps your message focused on your dream accounts.
Commercial buyers who visit your website get follow-up ads on LinkedIn with case studies and bid offers. This keeps your company visible during long approval processes, bidding rounds, and committee decisions.
Before-and-after photos and short videos of finished commercial spaces show real results. Buyers see your quality, speed, and professionalism before they ever speak with your sales team about a project.
Many commercial renovations follow budget cycles and slow seasons. We raise spend before planning periods and summer school breaks, reaching buyers when they are scheduling flooring work for the coming months.
Free Campaign Audit
Get a Free LinkedIn Ads Audit!
We will review your LinkedIn targeting, ads, lead forms, budget, and tracking to find wasted spend. You will get a clear report showing how to reach more commercial flooring buyers.
Our LinkedIn Ads process follows four clear steps, from defining your ideal commercial buyers to building and launching campaigns and reporting results. Your team approves audiences, offers, budgets, and ad creative before anything goes live. The goal stays simple, which is more qualified bid requests and meetings with the property owners, builders, and facility managers who award larger, longer flooring contracts.
01
We work with your team to list the industries, job titles, project types, and accounts you want to win. Then we review your past commercial jobs to find patterns that point to your best audiences.
02
Next, we create audiences, write ads, design lead forms, and set up tracking with the LinkedIn Insight Tag. Every campaign has a clear offer and goal, so results can be measured from the first week.
03
We launch with focused budgets, then test audiences, ad formats, and offers to see which bring the strongest leads. Weak campaigns are paused quickly, while winning ones receive more budget as results become clear each week.
04
Every month, we report leads, meetings, bids, and cost per lead in plain language. Then we refine targeting, offers, and creative, helping your flooring company win more commercial contracts with much less wasted ad spend.
LinkedIn Ads raise different questions for flooring companies than search or social ads, from cost per click to who can actually be targeted. The answers below cover what flooring business owners ask us most about audiences, budgets, lead forms, and results, so you can clearly decide whether LinkedIn really fits your commercial growth plans and overall marketing budget this year.
LinkedIn Ads are most valuable for flooring companies that want commercial work, such as offices, apartments, retail spaces, schools, or healthcare facilities. The platform lets you reach property managers, builders, and facility directors by job title, which is hard to do anywhere else. For companies focused only on residential jobs, other channels usually perform better, but for commercial growth, LinkedIn can bring larger contracts that justify its higher cost per click.
LinkedIn lets you target people by job title, seniority, industry, company size, company name, and location. For flooring companies, common audiences include property managers, facility directors, general builders, architects, interior designers, and multifamily owners. You can also upload lists of specific companies or contacts you want to reach. We combine these options carefully, so your ads only show to people who influence or approve commercial flooring decisions in your area.
Scaling a commercial flooring business requires reaching decision-makers who manage corporate offices, multi-family housing developments, and retail spaces. Incorporating professional-grade networks into a comprehensive flooring lead generation framework enables your team to run account-based marketing campaigns, sponsor industry-specific case studies, and promote commercial product catalogs. This keeps your brand top-of-mind with commercial specifiers long before formal bidding requests are published.
Most campaigns start bringing lead form submissions and website visits within the first few weeks after launch. However, commercial flooring decisions often take months because of budgets, approvals, and project schedules. That is why we combine lead campaigns with ongoing awareness and retargeting, keeping your company visible throughout the buying cycle. Many flooring companies usually see their first real bid invitations within two to three months of steady, well-targeted campaigns.
They serve different buyers, so many flooring companies use both. LinkedIn Ads reach commercial decision makers who may not be searching yet, while our flooring Google LSA management captures homeowners who are ready to call right now. If your goal is fast residential leads, Local Services Ads usually come first. If you want larger commercial contracts and vendor relationships, LinkedIn adds a strong B2B channel that search ads cannot easily match.
LinkedIn provides precise professional targeting capabilities that consumer-focused platforms cannot match, making it the ideal channel for reaching commercial property managers, general contractors, corporate facility directors, and interior designers. By focusing your ad spend on decision-makers who actually specify flooring materials for large-scale corporate, retail, or multi-family projects, your team avoids wasting budget on unqualified consumer traffic. This highly targeted B2B approach pairs effectively with strategies like flooring remarketing to keep your commercial brand top of mind during long contract negotiation cycles.
We track performance by monitoring key B2B metrics including click-through rates among target job titles, form submissions for commercial estimate requests, cost per lead, and overall pipeline growth. Our team implements robust conversion tracking to connect your ad spend directly to high-value commercial flooring proposals and signed contracts. As you secure these lucrative accounts, maintaining ongoing industry credibility is vital, which is why we also help integrate your campaign insights with broader initiatives like flooring reputation management to strengthen your brand authority across the local market. Calls from commercial buyers are measured through our flooring call tracking and attribution setup, so phone leads are credited to LinkedIn too.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo