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6 Tips to Shore Up Demand During the Slow Season


The home improvement industry is fast moving, but even the best prepared contractors can run into a down market and dwindling homeowner demand. You can stay ahead of the curve and ensure a steady flow of projects with the right strategy. These six tips will help you shore up demand and keep homeowners coming back for more.

1. Build Your Online Presence

In the 21st century, your online presence is your first impression to clients. Make sure that your trusted digital marketing experts have the tools they need to succeed – that means photos of your projects, testimonials from past customers, and a few good project stories for case studies. A great online presence will make every job easier as homeowners place more trust in your brand, as well as helping you reach a broader audience than any other marketing channel.

2. Invest in Your Marketing Strategies

Data-driven marketing is your best tool to win new customers and bring back returning customers for repeat revenue. Consider targeted advertising through online platforms like Google Ads or programmatic advertising to reach homeowners actively seeking home improvement services. Thoughtful and consistent marketing through the down times will keep your brand at the top of mind for homeowners when they are in need of your services.

3. Lead with Financing

When homeowner demand slackens, you can use tools like financing to make purchasing easier and more painless for your customers. By lessening the sticker shock of your services and breaking payments into manageable monthly figures, you are future-proofing your business growth. Leading with financing not only attracts a broader clientele but also increases your chances of securing long-term partnerships with homeowners seeking multiple improvements.

4. Establish Partnerships

It pays to invest time in establishing partnerships with like minded businesses in the home improvement marketplace. You can collaborate with real estate agents, home inspectors, and your product supplies to create a referral chain for your services. Not only will your bottom line benefit, but so will your credibility and reputation.

5. Embrace Technology and Innovation

Embracing technology sets you up for success, no matter what the future brings. Here at Built-Right Digital, we keep you at the bleeding edge of home improvement innovation. From up-to-the-minute AI advancements to next generation advertising technologies, we make sure you stay ahead of the competition!

6. Prioritize Customer Satisfaction and Referrals

Happy homeowners are some of your best lead sources. Build your customer satisfaction by focusing on operational excellence and clear communication with customers. While some customers may benefit with a few reminders, your most satisfied customers will become your champions by leaving you reviews and providing you with referrals. Word of mouth is a powerful marketing tool, and a positive reputation is often the driver for sustained demand.

In short, shoring up demand in the home improvement industry requires a multi-pronged approach. By building a strong online presence, investing in marketing, focusing on financing, establishing partnerships, embracing technology, and prioritizing customer satisfaction, you can beat market fluctuations and build a thriving home improvement business.

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About Built-Right

We provide digital marketing solutions for home service businesses across the US.  If you help your customer get comfortable at home, we’re here to help you grow your business with proven lead generation systems, guaranteed!

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