As exciting as it is to get a new sales lead, it can be disheartening and disappointing to have that lead snatched away by your competition. Your home improvement company may have the best products, skilled contractors, and a flawless installation process, but if your sales process isn’t hitting the right note with a sales lead, you’re probably going to leave their home without a sale. The good news is that there are some marketing strategies you can take advantage of to boost your sales results.
1. Early Bird Gets the Lead
When it comes to internet sales leads for remodelers, time is of the essence. When a homeowner needs a project done, they’ll often submit contact forms for several home remodelers in their area. An immediate follow-up can help your company catch the homeowner’s attention before your slower-moving competitors catch up.
2. Advertise Financing and Payment Options
It’s no secret that home improvement projects are some of the biggest investments a homeowner will ever make in terms of monetary value. As a result, many homeowners like to take advantage of options like financing, payment plans, or special availability interest rates. If your company offers financing options, featuring those in your marketing copy and sales conversations can help convince a lead that you’re the best contractor for their budget.
3. FOMO (Fear of Missing Out) Is Your Friend
Never underestimate the power of FOMO when it comes to persuading a homeowner to strike while the proverbial iron is hot. Limited-time offers, flash sales, and holiday specials create a sense of urgency and compel the customer to take advantage of the opportunity before it’s too late. When you incentivize your customers to call in and say “yes” today, you should see an uptick in the closing rate of your internet remodeling leads.
The Bottom Line
The process of closing a sale is a lot like building a house or remodeling a kitchen. It’s strategic, follows a plan, and requires both patience and care. But with the right approach, you can set up your sales team to have a strong close rate and bring in many happy customers. If you’d like to learn more digital marketing tips for home remodelers, reach out to your Built-Right Digital account manager today!
