The roofing industry is a battleground of competition. With home improvement spending on the rise, roofing contractors need clever roofing marketing to stand out and secure their share of the market. At Built Right Digital, we specialize in SEO, Google Ads, Meta Ads, and web design to fuel roofing business growth. Below, you’ll find 17 actionable ideas to elevate your roofing marketing, blending our expertise with practical steps you can take. These strategies focus on generating roofing leads, earning trust, and boosting revenue.
1. Boost Roofing Leads with SEO
Local search is the lifeblood of roofing marketing. Homeowners often type phrases like “roofing contractors near me” into search engines when they need urgent repairs or replacements. A solid SEO strategy ensures your website ranks high for these searches, driving traffic and leads.
Claim Your Google Business Profile
Set up your Google Business Profile with your business name, address, phone number, and hours. Add photos of completed roofing projects to showcase your work and encourage homeowners to leave reviews, which can lift your roofing visibility.
- Use tools like Google Keyword Planner to find local terms like “roof replacement [city].” Incorporate these into your homepage, service pages, and blog.
- List your business on platforms like Yelp, Angi, and HomeAdvisor with consistent contact details to build trust with search engines.
Built Right Digital excels in SEO services, auditing websites and optimizing them for roofing businesses. Our clients see noticeable traffic increases within months.
2. Drive Roofing Sales with Google Ads
Google Ads offer a fast track to roofing leads by placing your services in front of homeowners right when they’re searching. High-intent keywords like “emergency roof repair” may cost more per click, but the return aligns with the value of an average roofing job.
Focus on keywords that signal immediate need and set a tight geographic radius to target local customers. Write clear, urgent ad copy like “24/7 Roof Repairs – Call Now!” to grab attention. Install a pixel on your site to retarget visitors who didn’t book, keeping your roofing business in their sights.
Track and Refine Your Campaign
Monitor metrics like cost-per-click and click-through rate, adjusting bids to stretch your budget further. Built Right Digital’s Google Ads expertise ensures your roofing marketing delivers strong results.
3. Amplify Reach with Meta Ads
Meta Ads on Facebook and Instagram let you target homeowners with precision, making them a powerful tool for roofing promotion. You can reach people based on their location, interests, or even homeownership status.
- Use striking images or short videos of finished roofs to catch eyes. Highlight offers like “Free Roof Inspections” to spark interest.
- Target homeowners in older neighborhoods or those interested in home improvement for better roofing lead generation.
Run seasonal campaigns, like spring repair deals, to tap into peak demand. Built Right Digital crafts Meta Ads that drive roofing leads with pinpoint accuracy.
4. Enhance Roofing Visibility with Web Design
Your website is the hub of your roofing marketing efforts. A well-designed site convinces prospects to choose you over competitors.
Prioritize User Experience
Make sure your site loads quickly, works seamlessly on mobile devices, and offers easy navigation. A clean, professional design keeps visitors engaged and encourages them to explore your services.
Feature a gallery of roofing projects with before-and-after photos to showcase your craftsmanship. Add testimonials from happy clients to build trust. Place “Get a Free Quote” buttons prominently to turn visitors into leads. Built Right Digital designs websites that elevate roofing businesses online.
5. Engage Homeowners with Video Content
Videos bring your roofing expertise to life, connecting with homeowners in a way text alone can’t match.
Film a roof replacement (with homeowner permission) and share short clips on social platforms to highlight your skills. Create educational videos about common roofing issues, like spotting leaks, and post them online to build credibility. Host live Q&A sessions to answer questions about costs or repairs, creating a personal touch.
6. Nurture Leads with Email Campaigns
Email keeps your roofing business relevant, nurturing both new leads and past clients to encourage repeat work.
- Offer a free guide, like a roof maintenance checklist, to collect email addresses from site visitors.
- Send tailored messages to new leads, current clients, and past customers with relevant offers or updates.
- Set up automated emails to suggest checkups months after a job, maintaining engagement.
7. Build Trust with Online Reviews
Reviews play a huge role in homeowner decisions, making them essential for roofing credibility.
Encourage Feedback
After finishing a job, send a friendly text or email asking clients to share their experience online. Reply to all reviews quickly—thank positive ones and address concerns professionally. Add a review widget to your site to display top feedback, reinforcing trust.
8. Grow with a Referral Program
Referrals from satisfied clients bring in high-quality roofing leads with little effort on your part.
Offer rewards like cash or gift cards for clients who refer new customers, promoting the program on invoices. Use a CRM to track participation and ensure rewards are delivered smoothly. Partner with local realtors or HVAC pros for mutual referrals tied to home projects.
9. Connect via Community Events
Getting involved in your community puts your roofing business in front of local homeowners naturally.
- Support a youth sports team with branded jerseys for year-round visibility.
- Host a “Roof Health Day” offering free inspections, which often lead to paid jobs.
- Share event photos online with relevant hashtags to broaden your reach.
10. Target with Direct Mail
Direct mail cuts through digital noise, reaching homeowners effectively, especially in areas with aging homes.
Create postcards with bold offers like “$500 Off Roof Replacement” and a QR code to your site. Focus on homes over 20 years old, as roofs typically need replacing after that time (NRCA). Use unique URLs or phone numbers to track responses and refine your approach.
11. Educate with a Blog
A blog supports roofing promotion by boosting search rankings and informing potential customers.
Write Relevant Content
Cover topics like “Top Roofing Choices in [city]” to attract local homeowners. Include “Get a Free Quote” buttons to convert readers into leads. Post detailed articles monthly to keep your site fresh.
12. Offer Seasonal Promotions
Seasonal deals align with peak roofing demand, like spring and fall repairs.
Promote discounts like “Spring Roof Specials” to draw attention early. Launch campaigns weeks before busy seasons to secure bookings. Spread the word via email and social media for wider reach.
13. Invest in Photography
High-quality photos showcase your roofing work and build trust visually.
- Book a professional photographer for crisp images of completed projects.
- Refresh your site and socials with new photos every few months.
- Capture close-ups of shingles and flashing to impress prospects.
14. Provide Financing Options
Financing makes roofing services more accessible, appealing to a broader range of homeowners.
Work with lenders like GreenSky to offer flexible payment plans. Advertise “0% Financing Available” across your materials. Train your team to explain terms clearly to clients.
15. Retain Clients with Loyalty Programs
Loyalty programs encourage repeat business and reduce marketing costs.
Reward Repeat Customers
Offer discounts on future jobs for returning clients. Track participation with a CRM and email past clients about exclusive perks to keep them engaged.
16. Use Chatbots for Engagement
Chatbots provide instant responses, capturing roofing leads around the clock.
Use tools like Intercom to answer basic questions like roofing costs. Program them to connect serious inquiries to your team, ensuring no opportunity slips through.
17. Gain an Edge with Competitor Analysis
Studying competitors sharpens your roofing business growth strategy.
- Check their websites for keywords and offers to spot trends.
- Track their ad campaigns to find gaps you can fill.
- Offer unique value, like free inspections, they might overlook.
Why Choose Built Right Digital for Roofing Marketing?
Roofing marketing demands precision. At Built Right Digital, we offer SEO, Google Ads, Meta Ads, and web design to grow your roofing business. Last year, we helped roofing clients achieve impressive revenue gains with tailored strategies. Contact us for a free consultation.
