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When you are looking for ways to improve your bottom line, speed to lead is often overlooked. When you improve your speed to lead, you can generate more appointments and more revenue, all from the same number of leads!
Harvard Business Review has great insights into the “State of the Art” for speed to lead. The broad takeaways? Businesses take ENTIRELY too long to reply to their sales leads. Fully 74% of companies are missing the mark, and mostly by a very broad margin.
You can book more appointments from the same number of leads by responding faster. That’s why it often takes more phone calls to set an appointment than most teams plan for. These three changes help you close more leads:
- Automate your input. Connect every lead source to your CRM, including web forms, Local Services Ads, Meta lead forms, and your phone line. LeadPerfection does strong work on these integrations. If you’re not sure where to start, our lead generation team can map it out with you.
- Automate your outreach. Send an instant text or email the moment a form comes in, then follow up with a live call. Signpost has solid tools for automatic replies. For longer follow-up, see how remodelers use automated email follow-up to book jobs.
- Answer every call. A homeowner should never hit your voicemail. If your team can’t catch every call, a live answering service or call center fills the gap. You can start with a free trial of Signpost’s live receptionist service.
Test your own response time today. Call your business line and fill out your own web form. If it takes longer than five minutes to reach a real person or get an appointment on the books, start with step one above.
