Win The Map Pack Before Your Competitors Do
Most HVAC companies treat their Google Business Profile like a set-it-and-forget-it listing, then wonder why a competitor with fewer reviews outranks them in the map pack. I manage your Google Business Profile as an active growth channel, not a static listing, covering profile optimization, review generation, and weekly posts that keep your business visible when someone searches “HVAC near me.” This work runs alongside the broader marketing system from Built-Right Digital, a specialized home service marketing agency, so your map pack visibility supports every other channel you invest in instead of sitting disconnected from it. I handle the profile, so the calls and direction requests it generates actually show up on your bottom line.
4.9/5
Stars Across Major Review Sites
1,000+
Clients Served
5+
Years Average Client Tenure
Years
In Business
I treat your Google Business Profile as a full growth channel, not a checkbox. My team covers optimization, reviews, posts, and performance tracking, so your listing keeps earning calls instead of quietly losing ground to competitors.
HVAC Profile Optimization
I optimize every field on your Google Business Profile, from service categories to attributes to business description, so Google has every reason to rank you for the HVAC searches that actually convert. This work runs alongside your HVAC SEO strategy, since a fully optimized profile reinforces the same keywords and local signals your website is already targeting.
Key Features:

Full profile audit and setup

Service and category optimization

Business description rewrite

Photo and service area updates

NAP consistency checks
HVAC Review Management
I build a steady system for generating new reviews and responding to every one you get, since review volume and recency are two of the strongest ranking signals in the local map pack. Your profile stays active and current at all times, which also ties into your HVAC Website Management setup so review widgets and testimonials stay synced across both.
Key Features:

Automated review request campaigns

Review response management

Negative review recovery process

Review volume tracking

Reputation trend reporting
HVAC Google Posts & Offers
I publish weekly Google Posts, seasonal offers, and answer the Q&A section on your profile before a competitor gives an incorrect answer for you. This posting cadence works hand in hand with your HVAC Content Marketing efforts, turning the same seasonal promotions and blog topics into bite-sized updates right where searchers already are.
Key Features:

Weekly Google Posts

Seasonal offer promotions

Q&A section monitoring

Service update announcements

Event and promo scheduling
HVAC Performance Insights
I track calls, direction requests, and website clicks generated directly from your profile, so you know exactly what your Google Business Profile is producing instead of guessing. That data feeds directly into HVAC Conversion Rate Optimization, so the leads your profile generates convert at a higher rate once they reach your site.
Key Features:

Call tracking integration

Direction request tracking

Monthly performance reports

Competitor visibility comparison

Keyword ranking snapshots
Choosing a Google Business Profile partner means choosing an agency that treats your listing as a revenue channel, not an afterthought. I manage every profile around that reality, the same way I approach every page across the HVAC vertical.
I work exclusively with home service businesses, so every profile optimization I make is built around how HVAC searches actually behave. That trade-specific context means changes that actually move your map pack ranking, not generic listing checklists.
I treat every missed call or unanswered review like the revenue risk it represents, since a single ignored review or outdated service area can quietly cost you high-ticket installation jobs. Every fix is designed to protect that opportunity, not just clear a checklist.
You get clear reporting on what was posted, what reviews came in, and how your profile performed, in plain language you don't have to decode. That transparency makes it easy to see exactly what your Google Business Profile is doing for you.
Every optimization ties back to real call and direction-request growth, not just a cleaner-looking profile. I manage results the same way you judge them, by the leads that actually follow.
My approach combines consistent profile management with the ongoing optimization that keeps you ahead of competitors. This work is designed to run alongside your existing HVAC AEO efforts, so your profile’s Q&A and posts reinforce the same answers search engines and AI assistants are already surfacing for you.
I keep your profile posting, responding, and updating on a set schedule, so it keeps earning visibility even on the days no one on your team has time to think about it. That consistency is often the difference between ranking and disappearing from the map pack.
I make sure new reviews get a response quickly, since a fast, professional reply signals to future customers that you're active and attentive. That responsiveness protects both your reputation and your ranking.
I monitor what competing HVAC profiles in your area are doing, catching new reviews, posts, or category changes before they pull ahead of you. That ongoing attention keeps your profile competitive instead of static.
I make sure the calls and clicks from your profile feed cleanly into your CRM and tracking setup, so no lead generated by your listing silently disappears. This keeps your entire marketing system accountable.
Free Campaign Audit
Get A Free HVAC Google Business Profile Audit!
Your Google Business Profile may already be costing you calls without any obvious warning sign, whether that's a missing service category, a slow review response, or a Q&A answered incorrectly by a stranger. I review your current profile's completeness, review velocity, and post history to identify exactly what's holding back your map pack ranking. This audit often uncovers quick wins, like an unclaimed attribute or an outdated service area. You'll come away with a clear picture of where your profile stands today and a straightforward list of what to fix first.
I follow a structured, four-stage process that brings your Google Business Profile up to where it needs to be. Each stage builds on the last, so the work stays transparent and measurable instead of a vague monthly checklist.
01
I review your current profile's completeness, categories, reviews, and post history to identify exactly where it's falling behind. This gives me a complete picture of your gaps before any work begins.
02
I fix the profile fields, categories, and service areas your HVAC business actually needs, matched to how customers in your market actually search. Every change is built to improve real visibility, not just a completeness score.
03
I put the review generation system and posting calendar in place that keep your profile active and earning fresh reviews every week. Nothing is left stagnant once this stage is complete.
04
I track calls, clicks, and ranking changes, and report on what's working every month going forward. This keeps the profile improving instead of quietly sliding backward after the initial setup.
HVAC contractors often have questions about what Google Business Profile management actually covers and why it matters. Below, I break down the most common questions into simple, straightforward answers.
Google Business Profile management covers full profile optimization, review generation and response, weekly posts and offers, Q&A monitoring, and monthly performance reporting, all built around how HVAC searches actually convert. It covers everything from service category selection to call tracking. Without this in place, even a well-built website struggles to get found in the local map pack. It’s the work that makes your business the obvious choice before a customer even clicks through to your site.
General SEO focuses on your website ranking in the organic search results, while Google Business Profile management focuses specifically on the map pack and local panel that appear above those results. The two work together, the same way this service ties into my HVAC AEO work, but a profile needs its own dedicated attention since Google treats it as a separate ranking system with its own signals.
Common warning signs include a review response time of several days or longer, no new posts in the last month, missing service categories, or a lower map pack ranking than competitors with fewer reviews. A full audit checks all of these signals at once instead of leaving you guessing which one is holding you back.
I publish new Google Posts on a weekly basis, with additional seasonal offers and announcements added whenever your business has a promotion or service update worth featuring. That consistent cadence is one of the signals Google rewards with better map pack visibility.
A strong, active Google Business Profile improves the Local Service Ads and Google Ads experience score tied to your business, since Google factors profile completeness and review quality into ad quality. That overlap is part of why this service pairs naturally with HVAC Bing Ads and other paid channels I manage for HVAC contractors.
I respond to every negative review professionally and promptly, addressing the concern in a way future customers can see. Where appropriate, I also flag reviews that violate Google’s policies for removal. The goal is always to protect your reputation while showing you take feedback seriously.
Most HVAC businesses see initial movement in map pack visibility within 30 to 60 days of consistent optimization, review growth, and posting, though competitive markets can take longer. I report on ranking and call trends every month, so you can see the trajectory clearly rather than waiting for a single big reveal.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo