#1 Google Ads Agency for Contractors & Home Services Companies
Are you looking for a home inspection Google Ads agency to elevate your digital marketing? Many home inspection business owners waste money on clicks from people searching for DIY inspection checklists or cheap templates. You need high-intent buyers ready to book an inspection right now. Built-Right Digital provides specialized home inspection marketing that connects deep home inspection industry knowledge with advanced technical advertising skills. We help you reach the right audience and turn your paid ads spend into a predictable engine to generate leads for your inspection services.
4.9/5
Stars Across Major Review Sites
1,000+
Clients Served
5+
Years Average Client Tenure
Years
In Business
We build targeted Google Ads campaigns tailored specifically for independent home inspectors and multi-inspector firms. Our team structures every ad group to capture the vast majority of potential customers exactly when they need an inspector.
Targeted Google Search Ads Campaigns
We launch highly focused search network campaigns to capture users actively searching for your services. We utilize keyword optimization to eliminate wasted spend by avoiding irrelevant queries, ensuring your business dominates the search engine results.
Key Features:

Capture high intent search traffic and qualified leads

Capturing residential solar leads

Writing high-converting ad copy

Optimizing search impression share

Managing bid strategies daily
Retargeting For Real Estate Agents
Real estate agents need reliable partners for their clients. We use strategic retargeting ads to keep your company top of mind for local realtors who browse your website, improving your overall online presence.
Key Features:

Stay visible to local realtors

Build long term referral relationships

Increase repeat real estate sales and business

Lower overall lead acquisition costs

Relevant reminder ads & engaging content
Google Local Service Ads
Setup Google Local Services Ads build instant trust with buyers. We manage your local service profile to ensure your home inspection companies dominate the very top of local search results on the search engine.
Key Features:

Earn the Google Guaranteed program badge

Rank above traditional search ads

Pay strictly for valid leads

Build buyer trust & manage reputation

Streamline your lead intake process
Mobile First Call Campaigns
Many buyers use their smartphones while walking through an open house. Because your audience is mobile friendly, we deploy call only ads that encourage people searching to dial your office directly from the search results page.
Key Features:

Drive direct phone calls instantly

Target mobile device users exclusively

Bypass landing page friction entirely

Increase live conversation rates & leads

Capture urgent home buyer needs
You need a dedicated home inspection Google Ads agency that understands your daily operational challenges. We deliver concrete results through PPC advertising for home inspection business owners without using confusing marketing jargon.
We know the difference between a termite inspection, a pre listing inspection, and a standard buyer inspection. Our deep niche home inspection expertise means we build campaigns using the exact terminology your ideal home inspection clients search for.
Generating hundreds of clicks means nothing if they do not convert into scheduled home inspections. Our lead quality focus ensures we are reaching homeowners and serious buyers rather than casual browsers seeking free information.
You always know exactly where your advertising services dollars go. We provide total transparency into your monthly management and campaigns so you can track your exact cost per lead for home inspection services.
We measure our success solely by the profitable revenue we generate for your home inspection companies. Our strategies consistently deliver a proven return on investment by maximizing your daily booked inspections.
Our Built-Right technical approach eliminates guesswork from PPC ads for home inspectors. We deploy data driven ppc campaign strategies that optimize your budget and consistently fill your calendar with profitable inspection appointments.
We conduct thorough keyword research and meticulously build negative keywords lists to block searches for training programs or software tools like inspector toolbelt. This strategy protects your budget from people who want to become inspectors rather than hire one.
Design We combine compelling ad copy with professional website design to drive your ad traffic to customized landing pages optimized specifically for inspection bookings. These pages load instantly and feature clear calls to action that turn visitors into scheduled appointments.
Independent home inspectors often have a very specific service area. We use precise geo targeting to show your ad creatives to your exact target audience only in the zip codes and neighborhoods where you operate profitably.
We utilize Google AdWords machine learning systems to adjust your keyword bids in real time based on user intent. This technology ensures we win auctions for the most valuable searches while minimizing costs.
Get a Free PPC Campaign Audit!
Optimize your ads with our complimentary audit. Uncover opportunities to improve your campaigns and achieve better results.
We utilize a streamlined methodology to launch your Google Ads campaigns quickly and efficiently. Our process ensures you start seeing valuable online visibility and lead generation results without unnecessary delays or friction.
01
We start by analyzing your current digital footprint, including home inspection SEO, and auditing any past ad campaigns. We identify wasted spend and locate immediate opportunities to improve your Google Ads management for inspectors.
02
We build your custom campaign structure from scratch using proven ad copy and targeted keyword research. We configure all tracking codes before we launch to ensure we measure every single conversion accurately.
03
We monitor your active campaigns daily to pause underperforming ads and scale the consistent winners. We continually test new headlines and adjust bids to lower your acquisition costs over time, ensuring your advertising stays effective.
04
We deliver clear reports every month detailing your traffic numbers and total booked inspections. We review these metrics together and outline our exact action plan for the upcoming month, supplementing your broader SEO efforts.
Have questions about our home inspection Google Ads services? Below are answers to the most common questions about our services, process, pricing, timelines, and expected results. If you don’t find the answer you’re looking for, book your free digital marketing strategy call to discuss your goals and learn how our Google Ads services can help grow your home inspection business.
The Google Ads cost depends on factors such as your service area, local competition, advertising goals, and target market. Most home inspection companies start with a monthly Google Ads budget of $1,000 to $2,000, which provides enough data to optimize campaign performance and generate qualified inspection leads. We continuously refine your campaigns to maximize your return on ad spend (ROAS).
Google Ads can begin generating qualified leads shortly after your campaigns launch. Many home inspection companies receive phone calls and inspection requests within the first few days, while ongoing optimization improves lead quality, lowers cost per lead, and increases campaign performance over time.
High traffic with zero bookings usually indicates a massive mismatch between your ad copy and your landing page. You might also be bidding on broad keywords that attract DIYers instead of serious homebuyers. We fix this immediately by targeting precise buyer intent and routing traffic to highly optimized conversion pages, which we can supplement with targeted social media campaigns if needed.
Yes. We use advanced geographic targeting to focus your advertising budget on the cities, neighborhoods, and ZIP codes you serve. This helps reduce wasted ad spend, improves lead quality, and ensures your ads reach homeowners, buyers, and real estate professionals within your preferred service areas.
The Google Ads cost per lead varies depending on your market, competition, and campaign strategy. While lead costs differ by location, our focus is on generating qualified inspection requests at the lowest sustainable cost while maximizing your return on investment. We continuously optimize your campaigns to improve lead quality and reduce customer acquisition costs over time.
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo
For New Businesses
$1,199 /mo
For up to $1M Revenue Businesses
$2,099 /mo
For up to $5M Revenue Businesses
$4,199 /mo
For $5M+ Revenue Businesses
$19,999 /mo