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Essential Hiring Kit for Growing in the Home Improvement Industry

Ready to grow your home services business, but struggling to find top-quality applicants for your open job positions? You’re not alone! We’ve put together a quick Hiring Kit for the home improvement industry, including job posting templates and a video walk-through of job posting best practices. Our team has seen...

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4.9/5

Stars Across Major Review Sites

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1,000+

Clients Served

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5+

Years Average Client Tenure

Years

In Business

OUR PARTNERS
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Ready to grow your home services business, but struggling to find top-quality applicants for your open job positions? You’re not alone!

We’ve put together a quick Hiring Kit for the home improvement industry, including job posting templates and a video walk-through of job posting best practices.

Our team has seen these techniques drive dozens of qualified applicants monthly for our home remodeling partners, and you can access the resources below free-of-charge!

Download the Hiring Kit Below

Click here to download the hiring guide!

Video Walk-Through

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Chris Lee

Christopher Lee is the Business Development Manager at Built-Right Digital. He focuses on building client partnerships and identifying growth opportunities, helping businesses connect with the right digital marketing strategies to expand their online presence.

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About Built-Right

We provide digital marketing solutions for home service businesses across the US.  If you help your customer get comfortable at home, we’re here to help you grow your business with proven lead generation systems, guaranteed!

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Compare Plans

Essentials

For New Businesses

$1,199 /mo

Launch

For up to $1M Revenue Businesses

$2,099 /mo

Scale

For up to $5M Revenue Businesses

$4,199 /mo

Pro

For $5M+ Revenue Businesses

$19,999 /mo

  • Web Maintenance
  • Templated website creation
  • Essential website hosting
  • Basic website updates
  • Core functionality checks
  • Custom website design
  • Professional hosting
  • Regular website maintenance
  • Enhanced security monitoring
  • Performance optimization
  • Custom website design
  • Advanced user experience optimization
  • Call tracking setup and management
  • Enhanced performance monitoring
  • Security management
  • User experience improvements
  • Custom website design
  • Advanced user experience optimization
  • Call tracking setup and management
  • CRM connection and management
  • Priority support
  • Advanced security and first-party data tracking
  • Custom development capabilities
  • Listing Management
  • Annual citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization
  • Annual citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & monthly post
  • Regular citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & regular posts
  • Ongoing citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & regular posts
  • Houzz Profile Setup and Optimized
  • Yelp Profile Setup and Optimized
  • Technical SEO
  • Basic crawl reports
  • Essential technical fixes
  • Critical website error resolution
  • Search engine indexing optimization
  • Content organization and structure
  • Indexability improvements
  • Enhanced search engine understanding
  • Website architecture optimization
  • Comprehensive technical audits
  • Essential technical optimization
  • Basic schema implementation
  • Indexing and crawl improvements
  • Keyword mapping and content structure
  • High-frequency, high-volume optimization
  • Comprehensive technical audits
  • Enterprise-level technical optimization
  • Advanced schema implementation
  • Complete indexability and crawl optimization
  • Strategic keyword mapping and content architecture
  • On-Page SEO
  • Essential keyword optimization
  • Primary search term targeting
  • Basic content relevance improvements
  • Fundamental search engine visibility
  • Strategic content organization
  • Meta tags and header optimization
  • Enhanced search rankings optimization
  • User engagement improvements
  • Targeted content optimization
  • Advanced title tags optimization
  • Meta descriptions enhancement
  • Header tags structure optimization
  • Image optimization and alt text
  • Internal and external link optimization
  • FAQ page development
  • High-frequency optimization campaigns
  • High-volume content targeting
  • Medium-authority site optimization
  • Advanced content optimization
  • Strategic page-level enhancements
  • FAQ page management
  • Maximum search dominance strategy
  • Off-Page SEO
  • Strategic link building campaigns
  • Advanced link building strategies
  • Medium-authority site targeting
  • Content
  • Monthly blog content (500 words)
  • Relevant keyword integration
  • Customer education focus
  • Monthly blog content (800 words)
  • Comprehensive keyword research integration
  • Value-driven content creation
  • Enhanced expertise positioning
  • Monthly blog content (3,200 words)
  • Strategic keyword research and planning
  • Topic strategy development
  • Content optimization for traffic
  • Industry authority establishment
  • Monthly blog content (6,400 words)
  • Advanced keyword research and analysis
  • Comprehensive topic coverage
  • Strategic content marketing campaigns
  • Maximum search exposure
  • Paid Ads
  • Local Service Ads (LSA)
  • Basic campaign monitoring
  • Local Service Ads (LSA) management
  • Google Ads campaign development
  • Strategic targeting optimization
  • Performance monitoring and optimization
  • Enhanced lead generation focus
  • Local Service Ads (LSA) management
  • Google Ads campaign optimization
  • Meta Ads campaign management
  • Advanced targeting strategies
  • Multi-platform campaign coordination
  • Comprehensive performance optimization
  • Local Service Ads (LSA) management
  • Google Ads premium optimization
  • Meta Ads advanced campaigns
  • Bing Ads campaign management
  • Premium targeting and optimization
  • Multi-platform strategic coordination
  • Maximum ROI focus
  • Strategy
  • Comprehensive quarterly strategy sessions
  • Performance review and analysis
  • Regular monthly strategy meetings
  • Dedicated marketing specialist consultation
  • Performance analysis and optimization
  • Strategic refinement and adjustment
  • Bi-weekly strategic consultation sessions
  • Dedicated marketing team access
  • Continuous strategy development
  • Opportunity identification and planning
  • Proactive optimization strategies
  • Reporting
  • Monthly performance reports
  • Basic conversion tracking
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Comprehensive analytics dashboard
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Comprehensive analytics dashboard
  • Quarterly reviews
  • Customer Service
  • Professional team support structure
  • Enhanced team support structure
  • Regular communication and updates
  • Advanced team support structure
  • Priority account management
  • Strategic guidance and consultation
  • Direct point of contact access
  • Dedicated team support structure
  • Personalized strategic guidance
  • Priority response and support
  • Media Buying
  • Email Marketing Campaigns
  • Banner Ads
  • Streaming TV & Radio

Essentials

For New Businesses

$1,199 /mo

  • Web Maintenance
  • Templated website creation
  • Essential website hosting
  • Basic website updates
  • Core functionality checks
  • Listing Management
  • Annual citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization
  • Technical SEO
  • Basic crawl reports
  • Essential technical fixes
  • Critical website error resolution
  • Search engine indexing optimization
  • On-Page SEO
  • Essential keyword optimization
  • Primary search term targeting
  • Basic content relevance improvements
  • Fundamental search engine visibility
  • Off-Page SEO
  • Content
  • Monthly blog content (500 words)
  • Relevant keyword integration
  • Customer education focus
  • Paid Ads
  • Local Service Ads (LSA)
  • Basic campaign monitoring
  • Strategy
  • Reporting
  • Monthly performance reports
  • Basic conversion tracking
  • Customer Service
  • Professional team support structure
  • Media Buying

Launch

For up to $1M Revenue Businesses

$2,099 /mo

  • Web Maintenance
  • Custom website design
  • Professional hosting
  • Regular website maintenance
  • Enhanced security monitoring
  • Performance optimization
  • Listing Management
  • Annual citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & monthly post
  • Technical SEO
  • Content organization and structure
  • Indexability improvements
  • Enhanced search engine understanding
  • Website architecture optimization
  • On-Page SEO
  • Strategic content organization
  • Meta tags and header optimization
  • Enhanced search rankings optimization
  • User engagement improvements
  • Targeted content optimization
  • Off-Page SEO
  • Content
  • Monthly blog content (800 words)
  • Comprehensive keyword research integration
  • Value-driven content creation
  • Enhanced expertise positioning
  • Paid Ads
  • Local Service Ads (LSA) management
  • Google Ads campaign development
  • Strategic targeting optimization
  • Performance monitoring and optimization
  • Enhanced lead generation focus
  • Strategy
  • Comprehensive quarterly strategy sessions
  • Performance review and analysis
  • Reporting
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Customer Service
  • Enhanced team support structure
  • Regular communication and updates
  • Media Buying

Scale

For up to $5M Revenue Businesses

$4,199 /mo

  • Web Maintenance
  • Custom website design
  • Advanced user experience optimization
  • Call tracking setup and management
  • Enhanced performance monitoring
  • Security management
  • User experience improvements
  • Listing Management
  • Regular citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & regular posts
  • Technical SEO
  • Comprehensive technical audits
  • Essential technical optimization
  • Basic schema implementation
  • Indexing and crawl improvements
  • Keyword mapping and content structure
  • On-Page SEO
  • Advanced title tags optimization
  • Meta descriptions enhancement
  • Header tags structure optimization
  • Image optimization and alt text
  • Internal and external link optimization
  • FAQ page development
  • Off-Page SEO
  • Strategic link building campaigns
  • Content
  • Monthly blog content (3,200 words)
  • Strategic keyword research and planning
  • Topic strategy development
  • Content optimization for traffic
  • Industry authority establishment
  • Paid Ads
  • Local Service Ads (LSA) management
  • Google Ads campaign optimization
  • Meta Ads campaign management
  • Advanced targeting strategies
  • Multi-platform campaign coordination
  • Comprehensive performance optimization
  • Strategy
  • Regular monthly strategy meetings
  • Dedicated marketing specialist consultation
  • Performance analysis and optimization
  • Strategic refinement and adjustment
  • Reporting
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Comprehensive analytics dashboard
  • Customer Service
  • Advanced team support structure
  • Priority account management
  • Strategic guidance and consultation
  • Media Buying

Pro

For $5M+ Revenue Businesses

$19,999 /mo

  • Web Maintenance
  • Custom website design
  • Advanced user experience optimization
  • Call tracking setup and management
  • CRM connection and management
  • Priority support
  • Advanced security and first-party data tracking
  • Custom development capabilities
  • Listing Management
  • Ongoing citation submissions
  • Google Business Profile setup
  • Google Business Profile optimization & regular posts
  • Houzz Profile Setup and Optimized
  • Yelp Profile Setup and Optimized
  • Technical SEO
  • High-frequency, high-volume optimization
  • Comprehensive technical audits
  • Enterprise-level technical optimization
  • Advanced schema implementation
  • Complete indexability and crawl optimization
  • Strategic keyword mapping and content architecture
  • On-Page SEO
  • High-frequency optimization campaigns
  • High-volume content targeting
  • Medium-authority site optimization
  • Advanced content optimization
  • Strategic page-level enhancements
  • FAQ page management
  • Maximum search dominance strategy
  • Off-Page SEO
  • Advanced link building strategies
  • Medium-authority site targeting
  • Content
  • Monthly blog content (6,400 words)
  • Advanced keyword research and analysis
  • Comprehensive topic coverage
  • Strategic content marketing campaigns
  • Maximum search exposure
  • Paid Ads
  • Local Service Ads (LSA) management
  • Google Ads premium optimization
  • Meta Ads advanced campaigns
  • Bing Ads campaign management
  • Premium targeting and optimization
  • Multi-platform strategic coordination
  • Maximum ROI focus
  • Strategy
  • Bi-weekly strategic consultation sessions
  • Dedicated marketing team access
  • Continuous strategy development
  • Opportunity identification and planning
  • Proactive optimization strategies
  • Reporting
  • Comprehensive monthly reporting
  • Detailed performance analysis
  • Advanced conversion tracking
  • Comprehensive analytics dashboard
  • Quarterly reviews
  • Customer Service
  • Direct point of contact access
  • Dedicated team support structure
  • Personalized strategic guidance
  • Priority response and support
  • Media Buying
  • Email Marketing Campaigns
  • Banner Ads
  • Streaming TV & Radio